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Report: Pet care now available at Walgreens stores in Massachusetts

BY Antoinette Alexander

DEERFIELD, Ill. — Through a partnership with a Florida veterinary company, ShotVet, Walgreens is offering preventive care services for pets at select stores in Massachusetts, according to the Boston Herald.

ShotVet has been offering its services in conjunction with Walgreens locations in Florida and Georgia for several years. And now, starting this weekend, ShotVet is offering its services about 50 Walgreens locations in the state, according to the Boston Herald article.

Services are performed by state-licensed veterinarians and include rabies and other vaccines and even micro-chipping. The cost is reportedly about 70% cheaper than the cost of a traditional vet clinic, the Boston Herald reported.

Under the agreement, ShotVet will visit each participating Walgreens for an hour each month with a vet, technician and “client educator” who explains its packages, the article stated.

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New Diet Coke campaign invites consumers to explore the good life

BY Ryan Chavis

ATLANTA — To celebrate consumer support of Diet Coke, the brand will launch an integrated marketing campaign, called "Get A Taste," which aims to illustrate how the beverage can make life's duller moments a bit bubblier. 
 
“Millions of people enjoy Diet Coke for one simple reason — the taste. The unique, delicious taste has always been what sets Diet Coke apart and incites passion in our fans,” said Andrew McMillin, VP Coca-Cola Brands, North America. “Through the ‘Get A Taste’ campaign, we’re reminding fans why they fell in love with Diet Coke the first time, and we’re inviting everyone to experience the magic behind the taste of Diet Coke.”
 
The first installment in the campaign, titled "Economy Class,"  will debut on Sept. 24 during the season premiere of "Nashville." A second spot will air in early October. The “Get A Taste” campaign was developed by Droga5 New York. 
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TruMoo debuts Halloween-inspired beverage

BY Ryan Chavis

DALLAS — TruMoo, a brand from Dean Foods, is bringing consumers a festive Halloween treat — Limited Edition TruMoo Orange Scream. Inspired by an orange frozen pop with vanilla ice cream, the low-fat milk is made with no artificial growth hormones or high fructose corn syrup. 
 
"At Dean Foods, we strive to bring our fans products that they can feel confident about serving their families, especially during the Halloween season," said Greg Schwarz, VP of marketing, Dean Foods. "TruMoo Orange Scream is the perfect drink you definitely won't have to trick your kids into drinking."
 
TruMoo Orange Scream can be found in the dairy section at grocery stores beginning now and throughout the month of October. To support the launch of the limited-edition milk, the brand is inviting fans to partcipates in TruMoo's Halloween promotions, which includes a Facebook contest and a vacation sweepstakes. 
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