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Report: Nestle to expand coffee business

BY Allison Cerra

VEVEY, Switzerland — Nestle is looking to boost its coffee business.

The company, which recently reported that its soluble coffee was a key growth driver during 2010 across all regions, said the combined performances of single-serve coffee brands Nespresso and Nescafé Dolce Gusto strengthened its leadership in the dynamic portioned coffee market. Nestle added that its Nespresso brand reached $3.24 billion in annual sales for the first time.

“We are true believers in our own growth,” Nestle CEO Paul Bulcke said. “That has always been, if you see it over time, the biggest part of our growth base.”

Nestle, however, isn’t the only business that is setting its sights on expanding its java game. In January, Sara Lee unveiled its plans to boost its coffee business with a five-year sustainable commodity initiative. Another competitor, Kraft, which currently is at battle with Starbucks, said its 12-year strategic partnership with the coffee giant strengthened the retail coffee business growth to about $500 million in revenues.

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Frank’s RedHot spices up offerings with heat-and-serve line

BY Allison Cerra

PARSIPPANY, N.J. — Frank’s RedHot is cooking up something spicy in the frozen food aisle.

Through a collaboration with Completely Fresh Foods, the hot sauce brand announced it was introducing fully cooked chicken wings, shrimp and appetizers that will be sold in grocery, mass and club stores nationwide. Frank’s RedHot heat-and-serve offerings will include buffalo wings, buffalo shrimp, chicken fries and chicken poppers.

Frank’s RedHot is slated to launch a marketing campaign for the new fully cooked line, which will include media, online advertising, social media and coupons, as well as such in-store activities as shelf promotions, product demonstrations and sampling.

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Wonder gets ‘smart’ with wheat bread

BY DSN STAFF

IRVING, Texas — Following the introduction of its Smartwhite bread, Wonder Bread is introducing a new 100% whole wheat bread to its lineup.

New Wonder Smartwheat provides 22 g of whole grain and the calcium of 8 oz. of milk in two slices, and is a good source of nine vitamins and minerals, the company said. Additionally, Wonder Smartwheat contains no high fructose corn syrup and is lower in sodium as part of the brand’s recent commitment to the National Sodium Reduction Initiative.

The Wonder Smartwheat launch follows the introduction of Wonder Smartwhite, which features the taste and soft texture of traditional white bread but also contains the fiber of 100% whole wheat bread, as well as added calcium and no high fructose corn syrup.

The new Wonder Smartwheat now is available at grocery stores nationwide.

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