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Report: Necco off sales block

BY Allison Cerra

BOSTON — The confectioner behind Sweethearts candies is no longer for sale, according to published reports.

The New England Confectionary Co., also known as Necco, announced that it tapped New York-based investment firm Sawaya Segalas this past November to help the former explore the possible sale. Now, the company has suspended its plans, according the Boston Herald.

In November 2010, Necco COO Dave Smith said the company was "confident that [it] will be recognized for the value it can bring the right partner."

Necco has been in operation since 1847.

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Smucker’s introduces new Snack’n Waffles

BY Allison Cerra

ORRVILLE, Ohio — Smucker’s has introduced an on-the-go, heat-and-eat breakfast treat.

New Smucker’s Snack’n Waffles are microwavable waffles that are ready to eat after 15 seconds in the microwave, and already have sweetness baked right in. The waffles are available in blueberry, maple, cinnamon and chocolate chip.

"Although mornings are busier than ever for moms and dads, it doesn’t mean they can’t be fun," said Maribeth Badertscher, VP corporate communications at J.M. Smucker Co. "We know every second counts and are thrilled to offer a fun ‘all-in-one, on-the-run’ solution for parents to provide their kids with a delicious, wholesome and portable breakfast or snack they are sure to love."

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O.N.E. coconut water declared 100% certified organic

BY Allison Cerra

LOS ANGELES — One Natural Experience said its O.N.E. coconut water brand has received certification from the U.S. Dept. of Agriculture, declaring its 11.2-oz. and 1-liter pure coconut water offerings as 100% organic.

"As a leading producer of coconut water, becoming 100% certified organic was a goal we were excited to move toward and now achieve," said O.N.E. founder and CEO Rodrigo Veloso. "We are excited to continue to evolve our products in order to best serve our growing and loyal customer base [with] beverages that not only boost health and wellness, but also have an unbeatable taste."

O.N.E.’s product portfolio includes O.N.E. coconut water, O.N.E. kids and O.N.E. active, which are available in natural products stores, supermarkets and convenience stores nationwide.

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