Report: More executive changes under way at P&G
CINCINNATI More executive changes are underway at Procter & Gamble as Bernhard Glock, VP global media and communications, is retiring effective Sept. 30, according to published reports.
On July 1, a new leader officially took the helm at P&G as Robert McDonald, former COO, took over as president and CEO. He succeeded A.G. Lafley, who has become chairman. As McDonald prepared for his new role, the manufacturer’s marketing-related areas witnessed a series of executive changes, including the departure of global marketing officer Jim Stengel.
Until his retirement is effective on Sept. 30, Glock is on special assignment. His duties overseeing the company’s roughly $8 billion media spend have been split between former P&G former marketing executive Dina Howell and Stewart Atkinson, manager of global marketing purchases. Howell is handling the strategic and planning portions of Glock’s role. Stewart?s duties now include overseeing global media agencies in addition to other marketing-service shops, reports stated.
Pamela Anderson to launch new fragrance
BOSTON Creating quite a buzz at the recent NACDS Marketplace conference held here was celebrity Pamela Anderson, who was on hand to promote the launch of her new fragrance.
The Malibu collection will include Malibu Pink “For Playful Days” and Malibu Blue “For Elegant Nights.”
Malibu Pink is a blend of wild berries and zesty mandarin fruit lifted by sweet honeysuckle accents and white florals over sandalwood, caramel, rich vanilla bourbon and a touch of praline.
Malibu Blue features notes of pomegranate, chocolate persimmon and greens with black orchid, lotus, champacca flower and fresh vanilla violet, mahogany wood, patchouli and amber.
Malibu is scheduled to launch in limited retail stores in late July and early August, with a national rollout in September. The fragrances are priced at $39 (1.7 oz.) and $49 (3.4 oz.).
To promote the launch, IBB will embark on a million dollar marketing campaign that includes a launch event at Fountain Blue, appearances on several talk shows and special appearances at flagship stores.
HairTech International to launch Paris Hilton hair and nail care products
BOSTON HairTech International, which creates, distributes and manufacturers beauty products for salons and the mass market, is launching for 2009 a new line of Paris Hilton hair and nail care products.
HairTech was promoting the launch at the recent NACDS Marketplace conference held in Boston.
Through its licensing deal with the celebrity, HairTech is launching the Ultimate Brush by Paris Hilton, Polish by Paris and a Paris Hilton hair care line infused with pomegranate, coffeeberry and soy bean.
To promote the launches, Hilton is scheduled to make appearances for specific retailers and there are expected product giveaways on Oprah and Ellen DeGeneres shows for the fourth quarter.
In addition, for every Ultimate Brush and bottle of nail polish sold it will help finance a meal for an underprivileged child somewhere in the world through a tie-in with the Interface Foundation charitable organization.