Report: More executive changes under way at P&G
CINCINNATI More executive changes are underway at Procter & Gamble as Bernhard Glock, VP global media and communications, is retiring effective Sept. 30, according to published reports.
On July 1, a new leader officially took the helm at P&G as Robert McDonald, former COO, took over as president and CEO. He succeeded A.G. Lafley, who has become chairman. As McDonald prepared for his new role, the manufacturer’s marketing-related areas witnessed a series of executive changes, including the departure of global marketing officer Jim Stengel.
Until his retirement is effective on Sept. 30, Glock is on special assignment. His duties overseeing the company’s roughly $8 billion media spend have been split between former P&G former marketing executive Dina Howell and Stewart Atkinson, manager of global marketing purchases. Howell is handling the strategic and planning portions of Glock’s role. Stewart?s duties now include overseeing global media agencies in addition to other marketing-service shops, reports stated.
Xylitol appears to fight early childhood cavities, study finds
NEW YORK Children given an oral syrup containing the naturally occurring sweetener xylitol may be less likely to develop decay in their baby teeth, according to a new study.
Peter Milgrom, D.D.S., from the University of Washington in Seattle and colleagues evaluated the effectiveness of using syrup containing xylitol, approved in the United States for use in food since 1963, among 94 children (9 months to 15 months old) from the Republic of the Marshall Islands, where early childhood tooth decay is a major health problem.
The investigators stated that “exposure to xylitol (8 g per day) in a twice-daily topical oral syrup during primary tooth eruption could prevent up to 70% of decayed teeth.”
After an average of 10.5 months, 8-out-of-33 children receiving two doses of xylitol per day and 13-of-the-32 children receiving three does of xylitol per day had tooth decay. This compared with 15-of-the-29 children in a control group, the report stated.
The study was funded by a grant from the Health Resources and Services Administration Maternal and Child Health Bureau and by a grant from the National Institute of Dental and Craniofacial Research. Danisco USA donated the raw materials used to make the syrups in this study. The study was published in Archives of Pediatrics & Adolescent Medicine.
Pamela Anderson to launch new fragrance
BOSTON Creating quite a buzz at the recent NACDS Marketplace conference held here was celebrity Pamela Anderson, who was on hand to promote the launch of her new fragrance.
The Malibu collection will include Malibu Pink “For Playful Days” and Malibu Blue “For Elegant Nights.”
Malibu Pink is a blend of wild berries and zesty mandarin fruit lifted by sweet honeysuckle accents and white florals over sandalwood, caramel, rich vanilla bourbon and a touch of praline.
Malibu Blue features notes of pomegranate, chocolate persimmon and greens with black orchid, lotus, champacca flower and fresh vanilla violet, mahogany wood, patchouli and amber.
Malibu is scheduled to launch in limited retail stores in late July and early August, with a national rollout in September. The fragrances are priced at $39 (1.7 oz.) and $49 (3.4 oz.).
To promote the launch, IBB will embark on a million dollar marketing campaign that includes a launch event at Fountain Blue, appearances on several talk shows and special appearances at flagship stores.