Report: Mondelez made solid progress with Call for Well-being goals in 2014
DEERFIELD, Ill. — Mondelez International made solid progress in 2014 toward meeting its Call For Well-being goals, according to a report released Monday. The goals — which it adopted in 2013 — focus on sustainability, mindful snacking, safety and community. Mondelez met or is on target for most goals in those areas, and exceeded expectations in its efforts to cut waste.
“We’ve made important progress against key metrics to reduce our environmental footprint, evolve the nutrition profile of our portfolio and secure sustainable agriculture supplies,” Mondelez CEO and chairman Irene Rosenfeld said. “Working together with employees, partners and suppliers, we can deliver enduring solutions for our business and society.”
In terms of sustainability, the company achieved its goal of reducing manufacturing waste by 15%, actually exceeding the goal for 2015 by four times the amount, cutting waste by 57% per ton of product. It also reduced its greenhouse gas emissions by 16%, exceeding its goal of 15% by 2015. Mondelez acknowledged that it was behind in its sustainability goals of reducing energy use by 15% by 2015, only cutting it by 7% in 2014. It is near its goal of reducing water use in manufacturing by 15%, having reduced it by 10% last year.
When it comes to mindful snacking, the company is on track with most of its goals, from reducing the amount of sodium, in its snacks by 10% by 2020. It has increased whole grains by 23% across its global snack portfolio, almost reaching its 2020 goal of increasing whole grains by 25%. It has also implemented front-of-package calorie labeling on about 46% of its portfolio and is on target to cover 100% by 2016. Mondelez said it has fallen slightly short of its targeted 10% saturated fat reduction across its snack portfolio by 2020, only cutting about 1%. The company said that it has seen about a 40% reduction in saturated fats in certain Oreo varieties.
Mondelez is also on target to reach its safety goals, with 90% of its manufacturing sites currently certified by the Foundation for Food Safety Certification and a 24% reduction in total incident rate. It has also allocated 64% of a pledged $55 million into community partnerships promoting healthy lifestyles.
“We firmly believe that we can grow our business, while improving the well-being of the planet,” Rosenfeld said. “Through our Call for Well-being, we bring a business mindset and the power of our global resources together to drive change.”
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Maxim Sports Nutrition fills sales and marketing role
DENVER — Maxim Sports Nutrition on Friday announced the addition of Robin Barsantee as the company’s director of sales and marketing. This latest hire further solidifies Maxim Sports Nutrition commitment to the U.S. and to growing brand awareness, the company stated.
Barsantee will support both the sales and marketing strategies to increase brand awareness and to continue the momentum of the company’s growth since introducing Maxim to the U.S. markets earlier in the year. Barsantee will be responsible for implementing sales strategies to build and grow current and potential revenue channels and develop and execute an in-store education strategy not only for consumers but for sales associates, as well.
With more than 15 years of industry experience in sales, marketing and event management, Barsantee will develop plans to help drive the sports specialty business in the United States. Before joining Maxim Nutrition Systems, Barsantee held positions at Titleist, Polar, Zoot, Timex and recently at SKINS, as the national sales director.
Barsantee brings a unique perspective to Maxim Sports Nutrition as a professional golfer, an avid long distance endurance athlete and as a competitive age group triathlete who has completed nine full Ironman competitions, Maxim added.
Maxim includes a proprietary blend of European maltodextrin, a non-GMO form of sustained energy. Maxim provides a complete range of electrolytes and essential vitamins from a single source.
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GSK’s new Flonase already a top allergy seller
NEW YORK — The true allergy tsunami this year is GlaxoSmithKline's new allergy remedy Flonase, which has already generated almost $100 million in its first 16 weeks on shelf and rocketed to the top of the cough/cold/sinus/allergy liquids brand list as sold across total U.S. multi-outlet, according to IRI figures.
That $100 million lift to GSK's Consumer Healthcare business accounted for half of the division's 24% growth in quarterly sales, Simon Dingemans, GSK CFO, recently told analysts earlier in May.
For the 12 weeks ended May 17, Flonase sales were more than double those of competitor corticosteroid nasal spray Nasacort Allergy 24HR and the GSK brand is not likely to face store brand competition anytime soon.
Perrigo president and CEO Joseph Papa told analysts in February, at the time Flonase launched, that he was unsure GSK could maintain its three-year exclusivity on Flonase beyond specific claims for allergy eyes. However, Perrigo had no immediate plans to introduce a store brand Flonase.
“As to how it’s going to play out between that time, whether or not we want to go to the market with Flonase prior to the expiration of the allergic eye data … that’s unclear at this time,” he said. “So right now, we are not planning for our Flonase product to get to the market [in] 2015," he added. "We are still working with the regulatory side.”
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