Report: Millennials love Walmart
Generation Y prefers to shop at Walmart over Target, Costco, Kroger, Whole Foods, and Trader Joe’s, according to Ad Age.
"Millennials now, as a generation, like Walmart the best, more so than Generation X, more so than boomers," Matt Kistler, Walmart’s senior VP-consumer insights and analytics, said.
Walmart is most popular among people under 24, as well as every store but Target among 25- to 34-year-olds, according to InfoScout, a provider of shopper insights with a nationwide panel of more than 170,000 shoppers.
Kistler, Walmart CEO Stephen Quinn, and Walmart.com VP of Merchandising Jill Ramsey attribute this data to Walmart’s convenience as a “one-stop shop,” the company’s online retail and mobile investments, and Walmart’s familiarity from millennials’ childhoods.
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DSN Daily Diversion: Jamming at Walmart
Country-blues artist Clay Shelburn picks up a toy guitar at Walmart and proves once again that it's the artist not the instrument that makes the art. Watch him "shred" the Stevie Ray Vaughn classic "Pride & Joy" here.
Thanks, DSN! The guys jamming SRV made my day. -- TM
ShopKo remains on growth path with 15 new stores opening in July
GREEN BAY, Wis. — Continuing its path of growth, Shopko announced on Tuesday the July opening of 15 new Shopko Hometown stores across eight states.
The 15 new locations join 20 stores Shopko opened earlier this year and more than 15 additional stores the company plans to open in October. Grand openings are planned for July in the following locations:
- Dillon, Mont.
- Anthony, Kan.
- Redfield, S.D.
- Sidney, Mont.
- Fairview, Okla.
- Warroad, Minn.
- Paynesville, Minn.
- New Prague, Minn.
- Milbank, S.D.
- Wagner, S.D.
- Webster, S.D.
- Leadville, Colo.
- Russell, Kan.
- Lowell, Ind.
- Lovington, N.M.
The Shopko Hometown retail format, developed over the past five years to focus on serving the needs of smaller rural communities, provides a broad offering of national brands and private label brands. Product offerings include clothing, home furnishings, toys, consumer electronics, seasonal items and lawn and garden products — all in a store format that ranges from 15,000 to 35,000 square feet.
"We're eager to bring Shopko Hometown to more communities," said Peter McMahon, Shopko CEO. "We've received overwhelmingly positive feedback from our customers in our current hometown communities who tell us they appreciate the improved shopping experience and access to a broader, differentiated selection of merchandise, including products and brands previously not available in their community."
Once the addition of these 15 stores is complete, the company plans to continue to accelerate the addition of new Shopko Hometown stores in the second half of 2015 and into 2016.
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