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Mars is looking to leverage the popularity of protein bars by launching two new protein bars under its Mars and Snickers brands in the UK. According to UK newspaper the Express, the two new bars are just 200 calories and have the nutritional profile you would expect from a protein bar (but with the taste of a Snickers or Mars bar). (Express)
AdAge: Budweiser makes patriotic packaging play
Budweiser, which has dressed bottles in stars and stripes in previous summers, is poised to make one of its biggest patriotic plays yet. According to a report in AdAge, the brand has sought approval for new labels that replace the Budweiser name with "America," according to a filing with the Alcohol and Tobacco Tax and Trade Bureau. (AdAge)
Similac introduces first-ever mix-ins for toddler foods
ABBOTT PARK, Ill. — Leading baby brand Similac is launching a new supplement that is designed to mix into toddlers' favorite foods like yogurt, oatmeal and macaroni and cheese.
Go & Grow by Similac Food Mix-Ins is for kids 12 months and older and enhances foods with added nutrition like protein, fiber, vitamins and minerals as well as OptiGRO, Similac's blend of DHA, lutein and vitamin E that supports brain, eye and overall growth and development. The product is actually a single-serve powder that doesn't change the texture of foods and toddlers don't taste a difference, according to Abbott, the maker of Similac.
"We all want our kids to eat healthy foods, but too many toddlers aren't getting the proper nutrition they need. According to a food consumption study, by ages 15 to 18 months, french fries are still the most common 'vegetable' eaten," said Tama Bloch, registered dietitian and pediatric nutrition expert at Abbott. "I'm a parent, and I know how tough mealtimes can be with toddlers, but it's important that parents teach healthy eating habits early in life. By adding Mix-Ins into foods like yogurt and apple sauce, parents can ensure toddlers get a high level of nutrition while learning to love healthy foods."
At home or on the go, parents can stir a packet of Mix-Ins into foods once or twice a day to complement their toddler's nutrition. Go & Grow Mix-Ins ingredients are not genetically engineered.
Nutritional Information for the Go & Grow Mix-Ins (per packet or serving size):
- 3 grams of protein (20% daily value)
- 3 grams of fiber
- Calcium and vitamin D (10% daily value)
- OptiGRO nutrients
Available only in the U.S., each box of Mix-Ins contains 10 powder packets and has a suggested retail price of $9.99. It's available at all major drug stores and other retailers, as well as on Amazon.