BEAUTY CARE

Report: J&J brings top French body wash to U.S. with digital-first marketing

BY David Salazar

Johnson & Johnson is bringing the body wash Le Petit Marseillais — a big player in France — to the United States, according to a recent report by Ad Age. The body wash has full distribution at Walmart, and will be J&J’s first beauty launch in the United States. 
 
The 17-item line is set to hit Walmart shelves on March 16, following its January U.S. launch that began with five body washes that the company promoted through scented magazine ads, digital and social media campaigns. 
 
"We're not following the traditional launch model using TV," J&J Consumer worldwide chairman Jorge Mesquita reportedly told the Consumer Analyst Group of New York conference in February. "We're creating a grassroots movement for LPM by using digital media as our primary source."
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

New Selfie Tan’n Go line launches in independents, online

BY David Salazar
BOCA RATON, Fla. — For the launch of its latest self-tanning product, Performance Brands is taking a different approach to distribution. Through partnerships with online pharmacy Pharmapacks and Cardinal Health, the company’s new Selfie Tan’n Go will be distributed online and to the more than 3,000 independent pharmacies that Cardinal Health works with. 
 
“With Cardinal Health as our independent pharmacy distributor and Pharmapacks online, we have the most effective combination to get this sensational product line to market," Selfie Tan’n Go CEO Stacy Kaufman said. “By offering Selfie® Tan'n Go exclusively online through Pharmapacks, consumers can get their beautiful ‘salon-proven’ bronze glow at an affordable price, in just one day.”
 
Selfie’s new Tan’n Go Sunless line includes advanced sugar cane bronzer, moisturizers, vitamins A and E, green tea and kola extracts to nourish skin while tanning, the company said. 
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Revlon names new president of Elizabeth Arden, fragrances

BY David Salazar
NEW YORK — Revlon’s fragrances and Elizabeth Arden divisions have new leadership. The company announced Tuesday that it had appointed Serge Jureidini as president, Elizabeth Arden and fragrances. He will report directly to Revlon president and CEO Fabian Garcia. 
 
Jureidini succeeds both JuE Wong, who will be leaving the company, effective March 31, and the president fragrances George Cleary, who left Revlon recently. In his new role, Jureidini will oversee the fragrance division’s and Elizabeth Arden brand’s strategic direction and growth priorities. 
 
“As we continue to build and strengthen our portfolio of iconic brands, Serge’s over 25 years of experience in the beauty industry, across all product categories, as a supplier to the industry and leading brands in the prestige channel, will help us achieve our growth ambitions,” Garcia said. “His extensive knowledge of the prestige and specialty channels and leadership experience with both multi-category franchise brands and fine fragrances make him a great fit for this strategic role.”
 
Jureidini joins Revlon from Arcade Beauty, where he was president and CEO of the private equity-owned company that focuses on multisensory sampling beauty solutions. Previously, he spent 20 years at L’Oréal, where he was in managing roles in its luxury division in EMEA, Asia and North America. His most recent L’Oréal roles were was president of the company’s designer fragrances division and president of Lancôme USA. 
 
“We are delighted to have Serge join the team of industry leaders that we are assembling to advance our growth strategy and position Revlon as a world-class beauty leader,” Garcia said. 
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?