Report: Increase in birth rates being driven by affluent, older women
CHARLOTTESVILLE, Va. — For the first time since the Great Recession, births are trending upwards in 2014, according to the April edition of the U.S. Fertility Forecast from Demographic Intelligence released Wednesday. Driven by improvements in the economic climate, births will rise in 2014 from a fifteen-year low of 3.9 million in 2013. The Total Fertility Rate in the U.S. is also predicted to rise from a 25-year low of 1.9 children per woman in 2013 to 2 in 2014 (it was 2.1 per children per woman in 2007). Births among better-educated and older women are driving the rebound.
“The post-recession birth decline is finally over,” stated Sam Sturgeon,president of Demographic Intelligence. “The birth recovery has begun and — as with so many family trends — we are seeing the birth recovery take hold only among better-educated, more affluent and older women. These women have been most insulated from the fallout of the Great Recession and now are benefiting the most from the recovery and they are having more babies.”
By contrast, births have fallen markedly among less-educated, younger (including teen) mothers and unmarried women. “Young adults and less-educated adults have been hit particularly hard by the fallout of the Great Recession,” Sturgeon said. “This is why fertility has fallen precipitously among the most vulnerable women in our society. Indeed, one reason that the rate of nonmarital childbearing has fallen since 2007 is that younger and less educated women are having fewer children.”
Drawing on an extensive analysis of demographic, economic, and cultural trends, the new report from DI provides detailed projections of U.S. birth trends in 2014, 2015, and 2016. Among the trends highlighted by DI:
- The share of births to women with at least some college education rose from 50% in 2007 to 58% in 2013. In 2014, births to women with at least some college education will rise from their 2013 levels;
- The share of births to women with a high school degree or less fell from 50% in 2007 to 42% in 2013. In 2014, births to women with a high school degree or less will fall from their 2013 levels;
- The number and share of births to Hispanic women fell from 2007 to 2013 and has now leveled off at 23% of births. In 2014, births to Hispanic women will be about the same as they were in 2013; and
- Even though the number of unmarried women of childbearing age has risen since 2007, the share of births to unmarried women has remained constant at 41%. This is because the rate of childbearing among unmarried women has fallen since 2007, and because the rate of childbearing among married women has risen since 2010.
“What we are seeing in fertility is paralleling to a degree what we are seeing in marriage trends in America. Americans with more education, better job opportunities and more resources are marrying in greater numbers and they are also having more children. But family formation is down for less-educated, less-affluent and younger Americans,” Sturgeon said.
Rite Aid to serve as platinum sponsor of the Revlon Run/Walk For Women events
CAMP HILL, Pa. — For the second straight year, Rite Aid will serve as a platinum sponsor of the Entertainment Industry Foundation’s Revlon Run/Walk For Women events, which take place in New York and Los Angeles. This year, the New York event will take place in Times Square and Central Park on Saturday, May 3, and in Los Angeles Memorial Coliseum at Exposition Park on Saturday, May 10.
Before both events, Denise Austin, celebrity fitness expert and longtime friend of Rite Aid, will lead runners and walkers in warm-up stretches.
"It is such an honor to once again be part of the EIF’s Revlon Run/Walk for Women," Austin said. "This year, I’m here in support of my 32-year-old niece, Annie Arensdorf, who is fighting cancer herself. So many women like her are fighting or have fought cancer, and they are the reason why it’s so important for us to do all that we can in the fight against women’s cancers."
During the month of October, Revlon held its "Your Story, Your Shade" contest on Rite Aid’s Facebook page. Named by Jill Madura, "Diamond Dee" is an iridescent pink shade. Madura drew inspiration from her mother’s brave battle with stage 4 breast cancer. As the grand prize winner, Madura has received an all-expenses paid trip to New York to attend the Revlon Run/Walk. Deborah Battle was named the contest’s runner-up, giving a vibrant pink shade the name "Pretty in Strength." The name, according to Battle, was inspired by a co-worker and best friend who has shown the true meaning of what strength is as she is now battling breast cancer for a second time in five years. Both Diamond Dee and Pretty in Strength are available exclusively at Rite Aid’s 4,600 locations nationwide.
Participants can look for brochures at select local Rite Aid stores in both cities to sign up for either event. Rite Aid customers also can save $5 on the registration fee using the discount code "Rite Aid" online at RevlonRunWalk.org.
Since its inception in 1994, the EIF Revlon Run/Walk for Women has raised and distributed more than $70 million to support research, deliver diagnostic treatment services for medically underserved women and provide support services to women facing cancer.
Rite Aid is encouraging participants to share their Revlon Run/Walk experience socially for their chance to win a $50 Rite Aid gift card. Entrants must tweet their #RevlonRunWalk photo to @RiteAid from either the New York or Los Angeles event, where one winner will be chosen from each market.
Walgreens wins Webby for Best Integrated Mobile Experience for its Paperless Coupons
DEERFIELD, Ill. — Walgreens on Wednesday announced that it has been named the Best Integrated Mobile Experience for its Paperless Coupons offering in the 18th Annual Webby Awards. Hailed as the "Internet’s highest honor" by the New York Times, the Webby Awards, presented by the International Academy of Digital Arts and Sciences, is the leading international award honoring excellence on the Internet.
By providing the ability to easily clip digital coupons to a Balance Rewards card, Walgreens Paperless Coupons are designed to further enhance the customer experience. It’s a simple way to consolidate coupon savings that can make a shopping trip even more convenient.
"Walgreens Paperless Coupons offering has set the standard for innovation and creativity on the Internet," said David-Michel Davies, executive director of the Webby Awards. "This award is a testament to the skill, ingenuity and vision of its creators."
“Our customers live in a digital world, and providing them with relevant rewards and savings such as Paperless Coupons is an example of how we make the shopping experience even more convenient,” said Rich Lesperance, Walgreens senior director of personalization and CRM. “We always are looking for ways to provide a top-notch customer experience, whether that’s through a mobile device, online or in-store. With more than 100 million Balance Rewards members, providing our customers with an easy and convenient way to save while on-the-go is another example of how we’re helping people get, stay and live well.”
Walgreens will be honored at a ceremony on May 19 at Cipriani Wall Street in New York, where winners will have an opportunity to deliver one of the Webby Awards’ famous 5-Word Speeches. Highlights from last year’s 5-Word Speeches include: Pinterest’s “Pinterest loves you, Ryan Gosling”; Bjork’s "A.E.I.O.U"; and Kevin Spacey & Dana Brunetti for House of Cards, "The Oscars should do this." The show will be hosted by critically-acclaimed standup comedian, writer and actor Patton Oswalt. Beginning at 9 a.m. on Tuesday, May 20, fans can watch the show in On Demand at WebbyAwards.com.
The IADAS, which nominates and selects the Webby Awards PV Winners, is comprised of web industry experts, including media mogul Arianna Huffington, tumblr founder David Karp, Internet co-creator Vint Cerf, Mozilla CEO and chair Mitchell Baker, the gif creator Steve Wilhite and mobile-phone inventor Martin Cooper. This year, more than 1.5 million votes were cast by people around the world for their favorite sites, videos, ads, mobile sites and apps and social in the Webby People’s Voice Awards.