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Report: Hy-Vee makes checkout lanes healthier

BY Alaric DeArment

ALBERT LEA, Minn. — Among the best real estate in a supermarket is the checkout line, where customers usually can find shelves of candy, gum and other small items. But a supermarket in Albert Lea, Minn., is offering healthy choices to a captive audience, according to published reports.

The Albert Lea Tribune reported that the Hy-Vee store there has unveiled its Blue Zones checkout lane. Instead of junk food, the lane features granola bars, dried fruit, soy nuts and string cheese.

The store’s dietitian told the newspaper that sales of those products at the store had increased by an average of 42% since the lane’s introduction, saying it would be a good place for parents to send children looking for snacks.

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CVS Caremark’s charitable arm donates funds to support relief efforts in Japan

BY Antoinette Alexander

WOONSOCKET, R.I. — The CVS Caremark Charitable Trust has announced the donation of $100,000 to the American Red Cross in support of relief efforts under way in Japan following last week’s tragic earthquake and tsunami, with a potential total donation of up to $300,000 through the matching of CVS Caremark employee donations.

"With the impact of this terrible event still occurring, and given the potential for serious long-term health challenges across northeastern Japan, we are providing support to the American Red Cross as it helps the Japanese Red Cross provide first aid, emotional support and relief items to those who have been displaced," stated Eileen Howard Boone, CVS Caremark Charitable Trust VP.

CVS Caremark stated that it is working with the Red Cross to establish a dedicated online donation portal for any of its approximately 200,000 employees who want to contribute. The CVS Caremark Charitable Trust will match employee donations up to $100,000.

"This contribution from the CVS Caremark Charitable Trust is critically important as we work to provide help and hope to survivors of the Japan earthquake and Pacific tsunami," added Michael Brown, VP corporate and foundation giving at the American Red Cross. "In times of disaster, assistance from our corporate partners is key to our ability to fulfill our humanitarian mission."

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American Greetings’ L’Chayim to Life! collection highlights Passover holiday

BY Allison Cerra

CLEVELAND — In an effort to reach consumers that celebrate the Jewish holiday of Passover, American Greetings has introduced a new collection of greeting cards.

This year’s L’Chayim to Life! collection includes depictions of traditional symbols of the holiday, as well as more humorous takes on the practices that occur over the eight-day celebration, which will take place from sunset on April 18 through April 26.

Consumers can find this year’s L’Chayim to Life! Passover greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores.

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