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L’Oreal kicks off search for ‘Editor-in-Gloss’
NEW YORK — L’Oreal Paris has rolled out its Editor-in-Gloss contest, a search for a guest editor for the brand. The winner will join the company’s team as a curator and content creator in 2016 for L’Oreal Paris’ digital and social platforms.
The contest is coinciding with the brand’s partnership with college music and ideas festival RECESS, which will facilitate campus discussions in the U.S. about digital and social media careers. The two initiatives are focused around the launch of the company’s Advanced Haricare Nutri-Gloss, the latest addition to its Advanced Haircare product line.
“At L'Oreal Paris, staying ahead of the digital curve and moving at the speed of culture is integral to everything we do,” L’Oreal Paris’ SVP marketing Malena Higuera said. “Through the Editor-in-Gloss program, we're excited to bring a socially-savvy digital enthusiast into our L'Oreal Paris family to collaborate with as we all forge ahead into the ever-evolving, extremely fast-paced world of online content. This opportunity will be as a significant learning experience for us, as much as it is for our winner.”
In order to be considered as the Editor-in-Gloss, consumers should create a blog or video blog post highlighting why they’re the right fit for the job, and follow the brand's social accounts. The person selected will contribute writing, videos, image and other content to L’Oreal Paris’ website and social channels. The winner will also receive a cash prize of $2,5000 and the ability to attend special events and learn from experts in the field.
Starting Oct. 1, campuses will host panel discussions about kick-starting careers in digital and social media. The panels will feature Career Sushi founder Shara Senderoff, video bloggers Katy Bellotte and Claudia Sulewski and L’Oreal Paris USA’s integrated marketing and communications team members. The list of stops are listed on the RECESS website.