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Report: Hertz, Walgreens exploring possible partnership

BY Michael Johnsen

NAPLES, Fla. — Hertz and Walgreens are exploring possible synergies, Crain's Chicago Business reported Wednesday
 
As part of Hertz' drive to extend its reach beyond airport car rental portals, Herz is looking to partner with Walgreens. According to th report, the two companies recently concluded a test of such a program at 30 Walgreens in the Chicago area and 30 in San Antonio, Texas.
 
"We had this idea of putting cars in the neighborhood and started looking at different retail outlets that might be suitable," Richard Broome, Hertz EVP corporate affairs, told Crain's. "Walgreens fit perfectly."
 
Hertz plans to launch the program nationwide, Crain's reported. 
 
In related news, Hertz on Thursday announced the opening of another 17 Hertz Local Edition locations in 13 states. These new locations are in addition to the approximately 80 neighborhood locations opened since January 2014, and more than 2,900 locations currently open across the United States. The openings are part of a company-wide strategy to accelerate expansion in the off-airport, neighborhood car rental market servicing the replacement, leisure and business customers.
 
"It's imperative at Hertz that we are consistently expanding our network of neighborhood locations, especially in convenient suburban locations," said John Holt, Hertz SVP off airport operations. 
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Walmart Care Clinics in South Carolina now open

BY Michael Johnsen

SUMTER, S.C. — Walmart on Thursday opened its first Care Clinics in South Carolina in Sumter and Florence. 
 
"Sumter is a great community, we are huge fans of South Carolina," Wal-Mart senior director, Jennifer LaPerre, told CBS affiliate WLTX 19. "As we were looking at where best to serve our customers and associates, these particular communities rose to the top of the list."
 
Walmart recently opened its first owned healthcare clinic in Copperas Cove, Texas, and introduced a pricing model with flat rates of $4 for employees and $40 for customers. 
 
 
 
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GMDC releases whitepaper defining ‘The New Face of the Hispanic Consumer’

BY Michael Johnsen

COLORADO SPRINGS, Colo. — The Global Market Development Center on Thursday released a new whitepaper based on a GMDC*Connect Videocast, “The New Face of the Hispanic Consumer,” presented by Juan Carlos Davila, SVP, General Manager Hispanic Market at Nielsen, that explores the developing trends occurring within the U.S. Hispanic population.
 
“The Hispanic market conversation has focused on their tremendous growth and diversity around their different races or countries of origin. But today, we want to talk about important changes that are happening with this population,” Davila said. For example, the primary source of Hispanic population growth has swung from immigration to native births. As many as 64% of Hispanics in the United States are U.S.-born, showing tremendous progression within the population.
 
“Latino population today is better educated, scaling upward in income, predominantly young and the most important, embracing two languages and therefore, two cultures. They are also growing rapidly in non-traditional markets,” Davila added. 
 
"'The New Face of the Hispanic Consumer' videocast and whitepaper will empower us at Valu Merchandisers Company to not only improve but also expand upon our Hispanic marketing strategy by providing us with valuable insights and detailed profiles of this rising consumer,” stated Anna Mancini, VP merchandising Value Merchandisers Company. “Our improved understanding of the Hispanic consumer has enabled us to maximize on our targeting efforts as a result." 
 
The full version of this whitepaper is available only to GMDC members; however, as a preview to the study, the first page can be found here. GMDC members can view the full version of this whitepaper in their myGMDC Content Library.
 
Davila’s videocast is available for both members and nonmembers in the GMDC*Connect Archived Videocast section at GMDCConnect.org/#!archived-videocasts/cvo5
 
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