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Generation Rx recognizes student pharmacists for outreach on Rx abuse

BY Michael Johnsen

 
 
DUBLIN, Ohio – Student pharmacists from across the country and a clinical professor of pharmacy were honored recently for their efforts in preventing prescription medication misuse. The recognitions are part of Generation Rx, an ongoing education and outreach initiative created by the Cardinal Health Foundation and The Ohio State University College of Pharmacy, in partnership with the American Pharmacists Association.
 
"According to the Substance Abuse and Mental Health Services Administration, more than 15 million people, 12 years old and above, use prescription drugs non-medically every year," stated Betsy Walker, director of community relations at Cardinal Health. "Pharmacists and student pharmacists play a critical role in prevention education: helping parents, educators, community leaders and teens understand the dangers of misusing prescription drugs. The Cardinal Health Foundation is pleased to work with APhA to recognize their incredible work."
 
The organizations presented the sixth annual APhA Academy of Student Pharmacists Generation Rx Awards during the APhA2016 Annual Meeting and Exposition in Baltimore on March 4; they also presented a pharmacy professor with an APhA Generation Rx Award of Excellence.
 
The APhA-ASP Generation Rx Awards are part of a national competition among APhA-ASP chapters. In 2015, student pharmacists from 91 chapters conducted more than 1,000 Generation Rx presentations and educated more than 165,000 children, teens, college students and adults. Winning chapters were selected for their collaborative efforts on campus, with pharmacists, community outreach programs and local organizations to expand the breadth and depth of prescription drug misuse education.
 
In addition to a monetary prize, three national APhA-ASP Generation Rx award winners will receive a trip to Salt Lake City, Utah to present at the APhA Institute on Alcoholism and Drug Dependencies in June. 
 
The national winners are:
 
  • National Award ($1,000): East Tennessee State University Bill Gatton College of Pharmacy, Johnson City, Tenn.;
  • National 1st Runner-Up Award ($750): University of Arkansas for Medical Sciences College of Pharmacy, Little Rock, Ark.; and
  • National 2nd Runner-Up Award ($500): The University of Tennessee Health Science Center College of Pharmacy, Memphis, Tenn.
 
Eight regional APhA-ASP awards were also presented; each chapter received $250. Regional winners are:
 
  • Region 1 Award: D'Youville College School of Pharmacy, Buffalo;
  • Region 2 Award: West Virginia University School of Pharmacy, Morgantown, W.V.;
  • Region 3 Award: University of Florida College of Pharmacy, Gainesville, Fla.;
  • Region 4 Award: University of Kentucky College of Pharmacy, Lexington, Ky.;
  • Region 5 Award: University of Minnesota College of Pharmacy, Minneapolis;
  • Region 6 Award: Harding University College of Pharmacy, Searcy, Ark.;
  • Region 7 Award: Idaho State University College of Pharmacy, Pocatello, Idaho; and
  • Region 8 Award: The University of New Mexico College of Pharmacy, Albuquerque, N.M.
 
The APhA Generation Rx Award of Excellence was given to Jeffrey Bratberg, a clinical professor of pharmacy practice at the University of Rhode Island College of Pharmacy. Bratberg currently serves on the Rhode Island Governor's Overdose Prevention and Intervention Task Force. In 2012, Bratberg and a student pharmacist co-developed an overdose education and training program for pharmacists in the first-in-nation, statewide Collaborative Pharmacy Practice Agreement for naloxone. In accepting his award, Bratberg said he is most proud of "the successful careers of the hundreds of students I've taught."
 
Bratberg will also receive a stipend to attend the APhA Institute on Alcoholism and Drug Dependencies.
 
"We are extremely proud to recognize Dr. Bratberg for his commitment to his community and his students, and for his efforts in the areas of drug abuse and overdose education," said Elizabeth Cardello, APhA senior director corporate alliances.
 
The awards mark a continuation of the APhA and Cardinal Health Foundation partnership to prevent the misuse of prescription medications. The organizations work together to provide a comprehensive education program to aid pharmacists and student pharmacists in educating their communities about the dangers of prescription drug misuse.
 
 
 
 
 
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Tech Bytes: Three Developing Trends in Online Delivery

BY DSN STAFF

Online delivery is a retail technology niche undergoing active evolution. Consumers are expecting a wider range of goods available in a shorter period of time than ever before. Here are three ways providers are responding:
 
Eliminate the Middleman
Reducing the number of supply chain players standing between the product and the consumer is a time-honored business technique for increasing efficiency and reducing cost. In the online delivery arena, third-party delivery providers are starting to realize they can fulfill from manufacturers and wholesalers as well as from retailers.
 
This trend is still in its very early stages, but is most prevalent in delivery of online perishables purchases. Start-up Wholeshare bases its entire model on fulfilling consumer orders for natural and organic grocery items direct from the same wholesalers who supply specialty chains, at a significant savings to the consumer.
 
In addition, Amazon Fresh includes local farms and farmers markets among the produce providers it uses in some markets. Going direct to the source poses its own challenges, such as fewer supply outlets and a possible need to buy items in bulk, but inevitably should become more common as online delivery continues growing in popularity and service providers look for a competitive edge in an increasingly crowded market.
 
Buddy Up to the Middleman
At the other extreme from cutting the retailer out of the online delivery equation altogether is forging close ties with retail partners to take the arrangement beyond simply outsourcing the fulfillment of online orders.
 
The most publicized recent example of a third-party online delivery provider and retailer entering an advanced collaboration is the partnership between Instacart and Whole Foods Market. The two companies will launch in several new markets in the coming year. More significantly, they intend to create new e-commerce and delivery solutions, with the first pilots launching in 2016.

In addition, the strengthened partnership will increase the number of Whole Foods Market stores with embedded Instacart shoppers by up to 50% nationwide by the end of 2016.It is possible other Instacart retail partners may have competitive concerns about this agreement, although the delivery provider has announced deals with other retailers in the meantime.
 
This agreement is another piece of evidence showing that online delivery is becoming a more established omnichannel retail niche with growing profit potential. Inevitably, similar partnerships between online delivery providers and retailers will pop up the months ahead.
 
New Kids on the Block
Whether they want to delve deeper into retail partnerships or become the direct consumer point of access to products, a slew of organizations are offering online delivery services. In addition to dedicated service providers such as Deliv and Delivery.com, shared ride networks like Uber, social platforms such as Foursquare and online deal providers like Groupon are all online delivery participants.
 
Moving forward, it only makes sense that companies from even more industries will at least investigate the online delivery space. This could include (but is not limited to) moving companies, vehicle rental providers, and repair and home services specialists.
 
In this age of crowdsourcing, there is also the opportunity for independent contractors to offer smaller-scope online delivery services. However online delivery ultimately evolves, the market does not show any signs of shrinking in the near future.

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