HEALTH

Report: Global sales of probiotics to reach $23.9 billion by 2017

BY Michael Johnsen

DALLAS — MarketsandMarkets on Friday projected the global probiotics market would reach $23.9 billion by 2017. 

"[The] probiotics market has been one of the prime beneficiaries of the recent fad over functional foods," MarketsandMarkets reported. "Rising levels of health consciousness and aging baby boomer population are a few of the drivers helping in the growth of the market. 

Probiotic dairy products are expected to command the highest market share among all the probiotic foodstuffs accounting for almost 80% in the year 2011. The biggest markets for these products are Europe and Asia-Pacific. The North American market has gradually opened up to these products in the recent past and is expected to grow at a CAGR of 7.0% from 2012 to 2017, the biggest contributor being supplements and specialty nutrients. 

Though the market base of probiotic products is comparatively lesser in the U.S. in comparison to countries across the globe, the market is expected to grow at a promising rate of almost 6.8% in the same period driven by the large scale acceptance of the probiotic yogurts in spoonable single serve packs and probiotic cultured drinks in single shot packaging form and probiotic dietary supplements.

Products that fall under the niche category presently, such as probiotic chocolates, probiotic ice creams and probiotic baked products are expected to enjoy a larger market share. Consumers’ willingness to pay the premium price for fortified products with proven benefits is a key driver for these segments. However, probiotic cheese, probiotic butter, etc. are fated to the status of ultra-niche products due to their conventional image as unhealthy dietary products.

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Kaz launches Braun Forehead Thermometer

BY Michael Johnsen

SOUTHBOROUGH, Mass. — Kaz on Thursday announced the launch of the Braun Forehead Thermometer, which features a lightweight, ergonomic design, providing a step-by-step on-product usage guide and user-facing digital temperature readouts on a large, backlit screen. 

In addition, the thermometer’s fever guidance system indicates the severity of each reading with a green, yellow or red light, helping parents easily decipher and monitor the status of their child’s temperature. 

The Braun Forehead Thermometer is designed to measure the temperature of the skin above the temporal artery, a major artery of the head that offers constant blood flow to the heart. 

The Braun Forehead Thermometer’s built-in infrared technology takes multiple readings during each forehead swipe, processing the readings using a unique algorithm for an accurate measurement. The thermometer automatically converts the final reading to the oral temperature equivalent.

The Braun Forehead Thermometer has a suggested retail price of $49.99 and is backed by a three-year limited warranty.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Nizo Wear introduces nursing bra with a pocket for hot or cold therapy to help relieve soreness

BY Michael Johnsen

ERIE, Colo. — Nizo Wear on Thursday introduced its Nizo Wear nursing bras, the nursing bras feature a patented pocket to hold a warming or cooling pack for breastfeeding pain.

Nizo Wear nursing bras are available for purchase at Amazon.com, Busymomboutique.com, Venturemom.com/shop and MamaJanes.com. Prices range from $19.99 to $29.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?