HEALTH

Report: FDA won’t subject wearables to pre-/post-marketing regulations

BY DSN STAFF
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Study: Lice in many states resistant to common OTC treatments

BY David Salazar
CARMEL, Ind. — A new study published in the Journal of Medicine Entomology is showing that an average of 98% of head lice in 42 states have developed genetic mutations making them resistant to permethrin, the active ingredient in OTC lice medications. 
 
One of the contributing factors to the rise of treatment-resistant lice, according to specialty pharmaceutical company ParaPRO, is misuse as a result of self-diagnosis. In recent studies, as many as 69% of people self-treating with OTC lice products use more than the recommended dose to increase effectiveness. 
 
 “This newly published data supports what we’ve been seeing in our offices and clinics: an increase in treatment-resistant super lice,” said Dr. Chris Belcher of Peyton Manning Children’s Hospital at St. Vincent in Indianapolis, Ind. “It’s important that parents contact a clinician if they suspect their child has head lice. There are effective, non-pyrethrin, non-pyrethroid-based prescription agents that can be used if treatment with over-the-counter products … has been unsuccessful.”
 
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Optimum Nutrition brings velvety smooth flavor to market with latest launch

BY Michael Johnsen

DOWNERS GROVE, Ill. – Optimum Nutrition on Tuesday announced the arrival of the newest flavor addition to its Platinum HydroWhey line – red velvet cake. The product offers ON's hydrolyzed whey protein formula in a delicious, on-trend flavor for athletes seeking the most advanced fast-acting whey protein for muscle building and recovery.

"Red velvet cake is an in-demand flavor – but it wasn't enough for ON just to jump on the bandwagon," stated Stuart Heflin, director of North America marketing for ON. "Our iteration had to meet our high ON standard for innovation and the result is a formulation that captures the taste of red velvet cake perfectly – including the hint of cream cheese frosting."

The new Platinum HydroWhey delivers fast-digesting whey protein that provides essential nutrients to help support muscle recovery after an intense workout. Each serving contains 30 grams of protein, 15.5 grams of naturally occurring essential amino acids and nearly nine grams of naturally occurring and added BCAA's, including leucine, isoleucine and valine. The powder is instantized to mix easily with a spoon and can be combined with water, milk or milk alternatives like soy or almond milk.

"By hydrolyzing whey protein isolates to break larger proteins down into smaller pieces, these ultra-pure whey isolates in our Platinum HydroWhey get into your system rapidly, helping the muscles to start recovering from heavy training," Heflin said.
 

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