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Report: Dr Pepper Snapple Group set to gear 10-calorie beverages toward women

BY Allison Cerra

PLANO, Texas — Dr Pepper Snapple Group reportedly is expanding its line of 10-calorie soft drinks beyond the company’s Dr Pepper brand.

The company’s Dr Pepper Ten brand, which debuted in October, removes the "diet" stigma by marketing the 10-calorie beverage toward men through a campaign that underscored "it’s not for women." According to a report published by the Dallas Morning News’ Biz Beat Blog, however, DPS is set to bring 10-calorie beverages to its 7Up, Sunkist, Canada Dry, A&W and RC brands, and will target both men and women.

"The male-centric tongue-in-cheek messaging is unique to Dr Pepper Ten and will remain so," DPS spokesman Chris Barnes was quoted as saying. "The other flavors are being tested with advertising that targets both men and women."

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Snapple combines tea, lemonade in new diet beverage

BY Allison Cerra

PLANO, Texas — Snapple is combining two of its staple beverages into one with the official debut of Diet Half ‘n Half Lemonade Iced Tea.

“Some combinations are too perfect to pass up,” Snapple VP marketing Regan Ebert said. “Snapple is always looking to make the Best Stuff even better and the new Diet Half ‘n Half offers our fans a tasty, low-calorie combination of two classic flavors that is sure to please, whichever side you’re rooting for.”

Snapple Diet Half ‘n Half now is available at participating retailers nationwide in individual 16-oz. bottles for $1.39 and 6-packs for $5.99. It is also available in 16-oz., 32-oz. and 64-oz. 12-packs.

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Dove-ing in to a classic

BY Barbara White-Sax

HACKETTSTOWN, N.J. — Mars is extending its popular Dove brand with its new chocolate-covered raisins and peanuts mix. Dove’s new spin on the classic combination of taste and textures will hit retail shelves in April and is packaged in a standup pouch designed to enhance shelf presence.


The “hand-to-mouth” candy segment increasingly is popular with consumers. With $1.6 billion in sales annually, according to Mars, unwrapped bite-sized candy is emerging as a growth segment for manufacturers and retailers.


New Dove chocolate-covered raisins and peanuts will retail for $3.49 for a 5-oz. bag.

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