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Report: Dr Pepper to roll out 10-calorie drink

BY Allison Cerra

PLANO, Texas — According to published reports, Dr Pepper is gearing up to launch a 10-calorie beverage targeted at male consumers.

The move by Dr Pepper for Dr Pepper Ten — a product that the company hopes will reach 25- to 34-year-old men — is similar to such competitors as Coca-Cola and Pepsi, which omitted "diet" from their respective Coke Zero and Pepsi Max products, perhaps betting that the word carries a negative connotation.

Dr Pepper’s namesake beverage is known for its robust flavor and has carried that message to consumers through its advertising campaigns. Its most recent campaign, dubbed Unbelievably Satisfying, featured such characters as Santa Claus and the Easter Bunny, which doubted but then soon realized the full-flavored taste of Dr Pepper’s diet drink.

According to an article in AdAge, the company has begun an extensive test campaign for Dr Pepper Ten, which will run through June. In addition to TV commercials, Dr Pepper also will support the rollout with a mobile "Man Cave" tour in six test markets, including Denver and Colorado Springs, Des Moines, Kansas City, San Antonio and Austin, which will set up a "testosterone zone" — a place for men to watch TV and play video games, AdAge noted.

Currently, Dr Pepper’s lineup includes original Dr Pepper, Diet Dr Pepper, Diet Dr Pepper caffeine free, Dr Pepper Cherry, Diet Dr Pepper Cherry, Dr Pepper Cherry Vanilla and Diet Dr Pepper Cherry Vanilla.

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Mars unveils 2011 holiday lineup

BY DSN STAFF

HACKETTSTOWN, N.J. — As the holiday season comes to a close, Mars Chocolate North America already is unveiling its winter holiday offerings for 2011.

Mars said it is expanding its M&M’s and Dove brands with seasonal candies that capture the holiday spirit, including new gifting displays for retailers.

New products include such items as M&M’s stocking tin ornaments, which are filled with M&M’s milk chocolate candies, and Dove silky and smooth truffles, available in milk and dark chocolate.

Mars said its new products will be supported with holiday-themed television, print and online advertising, store displays and more.

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Peeps unveils Easter offerings

BY Allison Cerra

BETHLEHEM, Pa. — Peeps are diving into chocolate for the Easter holiday.

New this Easter to the Peeps lineup are Peepsters and Peeps chocolate dipped chicks, providing Peeps fans their favorite marshmallow candies with a twist. Peepsters are bite-size, individually wrapped candies that are available in milk and dark chocolate, while Peeps chocolate dipped chicks give Peeps fans an updated taste on the classic candy by adding either a milk chocolate or dark chocolate covering at the bottom of each chick.

Just Born, the company behind Peeps candies, said it hopes that the new lineup will reach a new audience — chocolate lovers.

Peeps candies are available at retailers nationwide.

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