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Report: Coors tops loyalty engagement index

BY David Salazar
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Ritz intros Crisp and Thins baked chip

BY David Salazar
EAST HANOVER, N.J. — Ritz is unveiling its new Ritz Crisp and Thins in four flavors, the brand announced Monday. Ritz Crisp and Thins are available in sea salt, cream cheese and onion, salt and vinegar and bacon. 
 
The product, which saw success in the United Kingdom, is aimed at responding to consumer demand for better-for-you chip options that don’t sacrifice flavor, the company said.
 
"From March Madness parties to summer barbecues and everything in between, Ritz has been a mainstay on the party table since 1934," Ritz equity director for North America, Lauren Sella, said. "We're excited to build on Ritz’s iconic heritage with something distinctly new, and we're confident that, with just one bite of Ritz Crisp and Thins, our fans will share in our enthusiasm. This is a chip that's thin and crispy, perfect for munching, and the rich flavors bring it to the next level. It's unlike anything Ritz has ever offered before."
 
Ritz Crisp and Thins are available at select retailers for a retail price of $3.69, and single-serve packs are available at convenience stores for a suggested price of $1.49. 
 
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Pepsi’s 1893 intros citrus, black currant flavors

BY David Salazar
PURCHASE, N.Y. — Pepsi’s 1893 cola brand is expanding its offerings, the company announced Wednesday with the unveiling of its Citrus Cola and Black Currant Cola flavors. 
 
“With bold, unique flavors and premium ingredients we are delivering the next generation of colas with 1893,” Pepsi senior director of marketing Stacy Taffet said. “We are thrilled to introduce Citrus and Black Currant to the portfolio, offering a modern take for consumers while honoring the original cola recipes created over a century ago by our founder.”
 
The company introduced 1893 in 2016 with its Original Cola and Ginger Cola flavors, inspired by the original recipes created by Pepsi founder Caleb Bradham in 1893 — a blend of kola nut extract, real sugar and sparkling water. The new citrus variety includes essence of grapefruit balanced with the Original Cola, and the black currant variety adds essence of black finish to the Original Cola variet for a berry finish. 
 
Pepsi said it would be supporting the new product launches with a mix of marketing to include TV and online advertising, with a new TV spot planned for spring. The company is using the message of to-shelf cola to inform all of the brand’s marketing this year, and will enlist some of the country’s top bartenders for its 1893 Top Shelf bartender program. The program is set to explore how contemporary mixologists incorporate past and present flavors around the kola nut into refined cocktails. 
 
The colas are packaged in 12-oz. cans and will be sold for a suggested retail price of $1.79. 
 
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