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Report: Consumer queries on whether household disinfectants kill the Ebola virus on the rise

BY Michael Johnsen

 

NEW YORK — Consumers want to know: do disinfectant products like Reckitt Benckiser's Lysol or Clorox protect against the Ebola virus?
 
"Lysol products like Lysol Disinfectant Spray and the other products listed here are approved as hospital-grade disinfectants and though not specifically tested to kill the Ebola virus, based on their ability to kill similar as well as harder to kill viruses, these products are likely to be effective against the Ebola virus," Reckitt Benckiser has posted on Lysol's web page
 
In a similar post, Clorox on its website wrote: "The CDC and other leading health organizations are recommending the use of EPA-registered disinfectants for surface disinfection in hospital settings to help prevent the spread of the Ebola virus. Household disinfectants such as Clorox Regular-Bleach and Clorox Disinfecting Wipes meet the criteria currently recommended by the CDC for hospitals." 
 
According to a CNNMoney report published Wednesday, both Reckitt Benckiser and Clorox have been buying Google search terms related to Ebola to help drive traffic to those sites. "We have seen an exponential increase in the number of queries we get from consumers," Patty O'Hayer, spokeswoman for Reckitt Benckiser, told CNNMoney. "They want to know if our claim that Lysol kills 99% of all germs applies to Ebola."

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Mike’s gets red-hot with latest beverage

BY Ryan Chavis

CHICAGO — Mike's Hard Lemonade Co. announced its newest seasonal flavor, Mike's Harder Apple Firebomb. The flavored malt beverage is available on store shelves now in a series of limited-edition, consumer-designed collectible cans. 
 
Mike's Harder Apple Firebomb (8% ABV) takes the flavor profile of a crisp apple and pairs it with red-hot cinnamon. The four designs were named and chosen by fans and include Apple Spitfire, Mad Kitty Cocktail, Hot Apple Pi-Ro and Red Hot Apple. One individual can will debut in stores each month through January, though all four collectible designs can be viewed at MikesHarder.com.
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Old Orchard celebrates the flavors of fall

BY Ryan Chavis

SPARTA, Mich. — Old Orchard Brands is celebrating the flavors of fall with a new line of fruit juice cocktails. The festive juices — available in Apple Pie, Caramel and Apple Cherry Cobbler varieties — are sold in 64-oz. bottles with a suggested retail price of $1.99 per bottle. 
 
The seasonal juices will first appear on store shelves in November and will remain available for sale through December. Apple Pie currently is available at grocery stores nationwide; Caramel Apple and Apple Cherry Cobbler will be found exclusiely at Walmart. 
 
"We're known as a premium juice brand, certainly, but also as category innovators," said Mark Saur, founder and CEO of Old Orchard Brands. "We had a lot of fun recreating the classic flavors of the season as ready-to-drink juices, and we believe our fans will find they evoke the spirit of the season in a fun, refreshing way."
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