HEALTH

Report: Cessation programs fall by the wayside

BY Michael Johnsen

NEW YORK According to a recently published Dow Jones report, state-funded tobacco-prevention programs quickly are becoming the latest casualty of constricting state budgets, prompting concern among public health groups around the nation’s progress toward getting adult smokers to quit.

 

The number of adults who smoke has remained relatively steady since 2004 — 20.6% of the population were smokers in 2009.

 

 

According to the report, the $517 million allocated by states for tobacco prevention and cessation in fiscal-year 2011 is down 9.2% from $569 million a year earlier and 28% less than states spent in 2008.

 

 

“There’s a risk of a setback," said CDC director Thomas Frieden, according to Dow Jones. "The data are very clear. The more we invest in tobacco control, the fewer people smoke, and that prevents illness, disability, deaths and healthcare costs."

 

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CHPA updates OTCsafety.org

BY Michael Johnsen

WASHINGTON The Consumer Healthcare Products Association recently relaunched its OTCsafety.org site, featuring new resources, content and expert commentaries, as well as a Spanish-language version, the association announced through its newsletter last week.

 

According to the newsletter, the new OTCsafety.org now features sections that provide in-depth information on over-the-counter medicine categories, including information around 13 treatment categories and 30 active ingredients. Each treatment and ingredient page offers background information and specific tips for safe use, including tips targeting parents, where appropriate.

 

 

There also is a new “medicine safety” section with information on everything from the Drug Facts label to safely storing medicines.

 

 

Lastly, the site features a "from the experts" section that will provide an ongoing series of articles, videos and quizzes on issues related to OTC medicines, the CHPA noted.

 

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Perform pain reliever sponsors Rock ‘n’ Roll Marathon Series

BY Michael Johnsen

AKRON, Ohio Hygenic/Performance Health on Tuesday announced its Perform pain-reliever brand will be the official external analgesic for the 2010-2011 Rock ‘n’ Roll Marathon Series.

 

The recently penned sponsorship deal will generate word-of-mouth for Perform pain reliever across 17 cities in the coming year. All Rock ‘n’ Roll Series events feature a two-day health and fitness expo prior to the event, which all participants must visit to pick up their race packets. It’s at those expos that Hygenics will have the opportunity to actively educate the very consumers who are likely to become heavier users.

 

 

Samples also will be placed in goodie bags given to each and every participant.

 

 

The Rock ‘n’ Roll Marathon Series also is known for lining race routes with live bands and cheerleaders, attracting high participant numbers and rocking post-race concerts. Today, the series of marathons and half-marathons is held in Chicago, Las Vegas, Philadelphia and Los Angeles, among other major metropolitan areas.

 

 

“Our client base is largely the so-called ‘weekend warrior’— someone who is extremely active in their free time,” stated Scott Matolka, director of marketing for Hygenic’s consumer retail marketing group. “Working with the Rock ‘n’ Roll Series really gives us the ability to communicate directly with those active, high-energy people who are likely to need and appreciate what Perform products offer.”

 

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