HEALTH

Report: C&D introduces First Response campaign targeting Hispanics

BY Michael Johnsen

NEW YORK — Church & Dwight has crafted its first advertising campaign targeting a Spanish-speaking audience for its First Response pregnancy test and ovulation prediction kits, according to a story published in the New York Times Tuesday.

The ad campaign was launched Feb. 18 and will include 15-second and 30-second spots on Univision, Galavision, Telemundo and MTV Tres. The ads will feature former Miss Puerto Rico Cynthia Olavarría as the brand’s spokeswoman.

In addition to the TV ads, the company will introduce a microsite, TheFirstResponseDifference.com, that will include coupons, frequently asked questions about pregnancy and ovulation, and additional product information, the New York Times reported.


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Sergeant’s launches generic version of Frontline spray

BY Alaric DeArment

OMAHA, Neb. — Sergeant’s Pet Care Products has launched a generic version of a commonly used spray for killing fleas and ticks in dogs and cats, the company said Tuesday.

Sergeant’s announced the launch of Pronyl, a version of Sanofi’s Frontline. Pronyl uses the same active ingredient, Fipronil, but also uses what the company calls Bag-on-Valve technology that allows a continuous and quiet spray from any angle.

"The new spray is another way we can meet the needs that pet owners are expressing clearly," Sergeant’s VP marketing Caryl Stichler said. "They want products with active ingredients they know from veterinary products, but they also want more cost-effective options and the convenience of purchasing these products over the counter at retail."

 

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Pharmavite expands Voots into Walgreens

BY Michael Johnsen

NORTHRIDGE, Calif. — Pharmavite on Tuesday announced that its Voots Veggie-Fruit Tarts brand, a fruit- and vegetable-based supplement for kids ages 4 years and older, are now available for purchase at Walgreens locations nationwide.

“These delicious, chewable tarts come in single-serve packets so that on-the-go, busy parents can easily and conveniently include Voots Veggie-Fruit Tarts in their kids’ lunchboxes, backpacks or while out and about to help give their kids a boost of antioxidants," noted Erin O’Malia Gehan, VP marketing for Pharmavite. 

Walgreens is the latest major retailer to carry the new and fast-growing Voots brand, Pharmavite stated. Voots launched in the fall of last year through Target and Amazon.com. The suggested retail price is $9.99 for a 14-count carton.

Made with no artificial flavors, colors or preservatives, Voots supplements feature a blend of 11 real fruits and vegetables — apples, cranberries, oranges, prunes, raspberries, strawberries, blueberries, carrots, sweet potatoes, zucchinis and green beans — which have been dried and crushed. After blending with vitamin C and other ingredients, the blend is pressed into tablets.

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