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Report: Bottled water consumption jumps by more than 4%

BY Allison Cerra

ALEXANDRIA, Va. — U.S. bottled water consumption increased to 9.1 billion gallons in 2011, up 4.1% from 2010, according to a new report.

The International Bottled Water Association, in conjunction with Beverage Marketing Corp., found that while other major beverage categories, such as carbonated soft drinks, milk, and fruit beverages, continue to suffer declines in consumption, bottled water rates head in the opposite direction. IBWA and BMC found that in addition to the increase in consumption by 4.1%, per-capita consumption was up 3.2% in 2011, with every person in America drinking an average of 29.2 gallons of bottled water last year.

"People choose bottled water for a variety reasons," IBWA VP communications Chris Hogan said. "Many consumers are focusing on healthful choices for themselves and their families, and they know that crisp, refreshing bottled water has zero calories and is the healthiest option on the shelf. They also appreciate the reliable, consistent quality of bottled water."

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Nature’s One seeks to eliminate arsenic from baby formula

BY DSN STAFF

LEWIS CENTER, Ohio — Organic baby formula brand Nature’s One said it is committed to minimize or eliminate environmental contaminants, such as arsenic and other heavy metals.

"It is not enough to talk about what is added to a formula to make it beneficial," Nature’s One CEO Jay Highman said. "Instead, we need to talk about what is not in the formula or baby’s first foods. Unfortunately, many of these chemicals go undetected because they are not tested routinely, or are concealed under current labeling regulations. The company’s founding goal has always been to identify and eliminate toxins that may negatively impact human development."

The company said it first introduced organic formula in 1999. Nature’s One said it was the first to eliminate the use of pesticides, antibiotics, growth hormones, corn syrup, algae/fungus oils and bisphenol-A. The scope of this purity pledge now has expanded to include contaminants that "transcend both organically and conventionally grown foods." Its expanded purity initiative also encourages other formula and baby food manufacturers to follow its lead utilizing the best science and technology to accomplish this goal.

"Our purity initiative has no ending point; eliminating or minimizing these toxins should be a goal for all companies who want to provide the very best in nutritional and developmental health," Highman said.

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Twizzlers promotes release of ‘The Amazing Spider-Man’ on Facebook

BY Allison Cerra

HERSHEY, Pa. — Twizzlers is celebrating the release of Sony Pictures’ "The Amazing Spider-Man" with a new Facebook promotion.

Now through July 7, consumers nationwide can visit Facebook.com/Twizzlers to help build a virtual web for a chance to win various prizes, including a Sony Blu-ray disc home theater system, "The Amazing Spider-Man" T-shirts, a one-month digital subscriptions to Marvel Digital Comics Unlimited and more. In addition to unlocking "The Amazing Spider-Man" prizes, fans also can access exclusive movie content, including "The Amazing Spider-Man movie" trailer and Peter Parker’s photo album, which will be housed on Twizzlers’ Facebook page.

"From the candy’s signature red color to its web-like characteristics, our iconic Twizzlers Twists are the perfect complement to sweeten fans’ movie experience both on and offline," Twizzlers brand spokeswoman Anna Lingeris said. "We’re excited to team up with Sony Pictures to bring added excitement to ‘The Amazing Spider-Man’ through this unique online experience and the chance to win a trip to the set of the next Spider-Man film."

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