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Report: Bayer growth strategy focused on U.S. market

BY DSN STAFF
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Aquaphor now available via just one click

BY Gina Acosta

WILTON, Conn. — Consumers who love Aquaphor ointment can now order the product from their homes by simply clicking a button.

Beiersdorf Inc., the makers of Aquaphor, announced that the 90-year-old skin care product is now available via the Amazon Dash Button. With the new Amazon Dash Button for Aquaphor, restocking has never been so simple for shoppers.

"Aquaphor relieves so many skin issues – from dry, irritated skin, chapped lips, cracked hands and feet to diaper rash. It's the product's effectiveness and versatility to protect to help heal that makes it the number one recommended choice by dermatologists for so many skin care needs," said Erynn Keefe, marketing director Aquaphor at Beiersdorf Inc. "We could not be happier to work with Amazon and bring this convenient solution to our loyal customers."

The Amazon Dash Button is a Wi-Fi connected device that helps restock household items with the press of a button. Once set up and connected, one button press places the order for you. Amazon then sends an order confirmation and it's always easy to cancel.

"Combining convenience and simplicity with smooth, healthy-looking skin never made more sense," said Keefe.

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Kroger and Lucky’s Market announce strategic partnership

BY Gina Acosta

CINCINNATI and BOULDER, Colo. — Kroger is forming a new partnership with Lucky's Market that aims to accelerate growth in new and existing markets.

Kroger announced that it has made a meaningful investment in Lucky's, a specialty grocery store chain focused on natural, organic and locally-grown products.  The financial terms of the transaction, which closed Friday, were not disclosed.

Founded in 2003 and based near Boulder, Colo., Lucky's Market and its affiliates employ more than 1,800 associates and operate 17 stores in 13 states throughout the Midwest and Southeast United States.  With stores averaging approximately 30,000 square feet, Lucky's layout resembles an indoor farmers market, with "garage door" entrances, field bins, barrels and wooden crates.  

Kroger's affiliate Main & Vine also recently launched a community-focused grocery store concept in Gig Harbor, Wash., that mixes local, specialty and everyday products, all at affordable prices.

Kroger operates 2,778 retail food stores under a variety of local banner names in 35 states and the District of Columbia.

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