Kroger to raise awareness for breast cancer as part of annual associate meeting
CINCINNATI – Kroger will sponsor a Sharing Courage walk on Sept. 29 to raise funds and awareness for breast cancer research during the company's Kroger Leadership Summit. The walk will conclude at Paul Brown Stadium, home of the Cincinnati Bengals, where Kroger associates will take the field to form a massive, human pink ribbon to show solidarity with breast cancer survivors and their allies in the fight against this deadly disease. Including local associates, their families, friends and other partners, Kroger expects nearly 7,000 to participate in this one-of-a-kind event.
"Our associates are proud partners in the fight against breast cancer," said Tim Massa, Kroger's group VP human resources and labor relations. "One in eight women is diagnosed with breast cancer during their lifetimes. And when somebody is diagnosed, everyone around them is impacted. We want our associates and our communities to know that we're in this together."
This breast cancer awareness walk and ribbon formation reinforces the theme of Kroger's Leadership Summit – that Kroger associates, both individually and collectively, can "Make a Difference" in the lives of their customers and their communities.
This is the 10th year of Kroger's Sharing Courage campaign, held annually during the month of October. Since its inception, Kroger and its customers, associates and supporting partners have raised more than $30 million to support local breast cancer initiatives.
In addition to Kroger's planned activities on Sept. 29, Kroger on Sept. 30 will light its downtown Cincinnati headquarters building pink, an annual event in partnership with Yoplait.
The Kroger Leadership Summit includes managers from every store, manufacturing facility, distribution center and office in the country where they discuss the company's growth strategy.