HEALTH

Rep. Waxman issues letter regarding pediatric cough and cold medicines

BY Michael Johnsen

WASHINGTON Rep. Henry Waxman, D-Calif., on Wednesday issued a letter addressing the Consumer Healthcare Products Association’s pending public comments on the labeling of pediatric cough and cold products before a Food and Drug Administration advisory committee meeting to be held later this month.

Waxman criticized CHPA’s advocacy of a ban on marketing products to children under the age of two even as several CHPA members have products targeting infants on the market.

In response, CHPA has issued a moratorium on advertising nonprescription medicines to children under the age of 2. “CHPA’s member companies are no longer advertising or promoting these medicines for infants and are individually working on their own transition plans to address the recommendations put forth in our background materials for the upcoming FDA advisory committee meeting,” stated Elizabeth Funderburk, CHPA director of communications and media relations, on Thursday.

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Healthnotes study finds that kiosks help drive retail sales

BY Michael Johnsen

PORTLAND, Ore. Healthnotes on Wednesday released an independent study of its wellness-driven kiosks that found that the kiosks, signage and promotions helps drive incremental sales at retail.

“Retailers have known for a long time that shoppers love having easy, reliable access to ideas and information to help them make decisions in the store,” stated Jim Wisner, president for Wisner Marketing Group, the research firm conducting the study. “What this new study demonstrates is that retailers can achieve these benefits in a way that helps create a destination shopping experience while profitably driving new sales.”

Wisner’s test showed that stores with the Healthnotes “Fresh Ideas” program had nearly 2 percent higher sales growth and were 16 percent more likely to outperform control stores.

The Healthnotes “Fresh Ideas” program was implemented in 67 stores of a major retail chain. To assess impact on sales, year-over-year changes in the sale of health-related categories including OTC medications, vitamins, supplements, and nutritional products were compared between test and control stores during the fourth quarter of 2006. New stores, newly remodeled stores, and those impacted by new competition or other extraordinary factors were excluded from the comparison. The sales changes in test stores were compared to a control group of stores in the same geographic area as each test store.

The Healthnotes “Fresh Ideas” program is a kiosk-centered wellness marketing program for food and drug retailers that provides shoppers with seasonally relevant point-of-sale articles, recipes, and product information for key departments throughout the store—including meat & seafood, produce, wine, pharmacy and nutrition.

“We are excited that the results of this study clearly demonstrate sales lift and ROI of the Healthnotes program,” stated Skye Lininger, Healthnotes president and chief executive officer.

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Rite Aid to begin selling Lindora diet products in Southern California

BY Michael Johnsen

COSTA MESA, Calif. As part of its partnership with Rite Aid, Lindora Medical Clinics announced Wednesday that Rite Aid will be selling its line of diet-related products in approximately 400 locations in Southern California. The items include a selection of protein bars, shakes, nutritional supplements, weight loss program books, instructional DVDs and the newly-introduced “Weight Loss Starter Kit,” all of which were previously items only available online or to those enrolled in Lindora’s medically-supervised weight control program.

“Partnering with Rite Aid enables us to distribute our line of healthy living and weight control products on a much broader scale,” stated Lindora president and chief executive officer Cynthia Stamper Graff.

Items include:

  • High-Protein Snack Bars ($12.50 for package of 7)
  • Protein Beverages ($8 – $12)
  • High Protein Foods ($10 – $12)
  • The Lindora Weight Loss System ($39.95)

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