BEAUTY CARE

Remington gets top honors from Good Housekeeping Research Institute

BY Antoinette Alexander

NEW YORK Remington, which is a subsidiary of Spectrum Brands, has won the Good Housekeeping’s Second Annual “Very Innovative Products” award for its Frizz Therapy iron, making it the only winner in the beauty category.

There were 1,650 products evaluated this year at the Good Housekeeping Research Institute and only 10 were selected as winners. Good Housekeeping announced the winners in its February issue.

Miriam Arond, director of the Good Housekeeping Research Institute, said of the 2010 VIP Awards, “The VIP Award winners represent a wide variety of product categories that work well and stand out for the ingenious way they solve everyday problems. We know our readers care about saving time, money, and hassle, and by offering good value and providing an easy way to reduce frizz and straighten hair, Remington’s Frizz Therapy iron is certainly a product we are proud to highlight for them.”

Featuring frizz-resistant technology, the Frizz Therapy iron’s ceramic plates have special porous properties infused with a blend of frizz-resistant micro-conditioners that emit during styling. The flat iron protects hair from the outdoor elements and diminishes frizz (65% less than a traditional iron), according to the company. In addition, hair firmly resists humidity all day (up to 15 hours) to maintain a silky smooth style. In evaluating the product, the scientists in the Beauty Lab at the Good Housekeeping Research Institute tested it on consumers and with laboratory equipment.

The Remington Frizz Therapy iron is part of the Remington “Style Therapy” line and was launched in October 2009. It is available at Target or online at Amazon.com.

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BEAUTY CARE

HerCut makes hairstyle management simple

BY Antoinette Alexander

NEW YORK Landing on shelves at Sephora stores and on QVC is a new hair care collection that is designed to maintain straight-from-the-salon style by catering to the unique needs of individual cuts.

The HerCut collection was created to address the five major categories of haircut — the bob, the pixie, the shag, the blunt cut and long layers.

HerCut employs heat-activated “catalysts” that work on a molecular level to ensure that hair conforms to your cut. The catalysts are customized to meet the specific needs of every cut (i.e. weighted, forward motion for bobs and controlled separation for shags) to maintain every style regardless of hair type.

To maximize the effects of the catalysts, HerCut offers a collection of sulfate- and paraben-free shampoos and conditioners.

Catalysts are priced at $28. Shampoos and conditioners cost $22 each.

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Bic expands men’s disposable shaver category

BY Antoinette Alexander

SHELTON, Conn. Bic has announced that it is offering two new shavers for men: the Bic Flex4 and the Bic Hybrid Advance.

The Bic Flex4 disposable shaver for men has four flexible blades that individually adjust to skin for an ultra smooth shave. This new shaver also features a pivoting head and heavy handle with a textured grip for better control.

The Bic Flex4 shaver has a suggested retail price of $5.99 for a 3-pack.

The ic Hybrid Advance is the first triple-blade disposable shaver with replaceable heads on the market, according to the company, offering a pivot head and long handle for a close, smooth shave. This shaver also offers an extra large lube strip with aloe and vitamin E for a smooth glide.

Packages of the Bic Hybrid Advance include one disposable shaver handle and six cartridges. Cartridge refills are not sold separately. The suggested retail price for the Bic Hybrid Advance is $5.99.

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