BEAUTY CARE

Remington, Brickfish team up for ‘Tools for Celebrity Style’ campaign

BY Allison Cerra

NEW YORK Remington, the leader in styling tools, and Brickfish announced the “Tools for Celebrity Style” campaign.

 

The campaign, located at http://www.remingtonproducts.com/womens.aspx, asks entrants to submit photos of their “favorite celebrity hair moments.” Entrants are then asked to select their favorite Remington styling tools and share which celebrities have inspired their hair dos. The Grand Prize winner, selected by the Remington team from the top 250 highest scoring entries, will win a celebrity weekend for two in Hollywood, complete with a hair styling session by celebrity stylist Richard Marin whose A-list clientele includes Megan Fox, Denise Richards, Cindy Crawford and others.

 

 

“Our line of styling tools makes beautiful hair attainable for anyone,” said Christine Kuske-Riese, director brand marketing of Remington Women’s Personal Care. “By leveraging social media in our ‘Tools for Celebrity Style’ campaign, we will be able to familiarize our online consumers with our styling tools. We look forward to receiving exciting celebrity-like hairstyles that can be achieved by using the innovative Remington products.”

 

 

In addition to a celebrity weekend for two, the Grand Prize winner will also receive a $500 American Express Gift Card, a collection of Remington hair products and the opportunity to guest blog on the StyleWithRemington.com site and have his or her entry featured on StyleWithRemington.com. Prizes will also be given away to one Runner-up, to one Most Viral winner and to forty-three Sign-up Sweepstakes winners.

 

 

Brickfish social media campaigns enable brands and agencies to launch online marketing campaigns that engage consumers in a meaningful brand dialogue.

 

 

“We are thrilled to partner with Remington for its ‘Tools for Celebrity Style’ campaign,” said Nichole Goodyear, president, CEO and co-founder of Brickfish. “By asking consumers to create and share their celebrity hair moments and their celebrity hair inspirations, Remington has the opportunity to connect with its consumers and become part of the conversation. We are confident this campaign will drive increased awareness for Remington and its line of styling products.”

 

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Report: Rimmel gets new spokeswoman for eye color line

BY Antoinette Alexander

NEW YORK Cosmetics brand Rimmel reportedly has selected pop singer Ayumi Hamasaki as its first-ever representative in Asia, according to published reports.

Hamasaki’s debut advertising will promote Rimmel’s eye color line. The ad is will begin appearing around Asia in August.

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Goody receives award from USCA

BY Antoinette Alexander

ATLANTA The U.S. Commerce Association has awarded Goody Products, a manufacturer of hair accessories, the 2009 Best of Atlanta Award in the hair goods category.

The USCA “Best of Local Business” award program recognizes outstanding local businesses throughout the county. Each year, the USCA identifies their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.

The Washington D.C.-based organization is designed to promote local business through public relations, marketing and advertising.

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