BEAUTY CARE

Remedent to ship iWhite to CVS in April

BY Antoinette Alexander

DEURLE, Belgium Remedent, a Belgium-based company specializing in oral care and cosmetic dentistry products, has received an initial purchase order for its iWhite teeth-whitening system from CVS Caremark and will be shipping the product in April.

“We are very pleased to announce this initial purchase order from our proprietary whitening solution, iWhite, with CVS retail stores,” stated Robin List, chief executive officer of Remedent. “This purchase order is a major breakthrough for Remedent in building the company’s presence in the U.S. market. To support this initiative, we plan on commencing a cooperative advertising and media campaign with CVS and are hopeful to advancing iWhite into other retail channels in the future.”

In addition to shipping the iWhite product to more than 6,200 CVS locations for availability on store shelves in April, Remedent will also deliver each SKU to various CVS warehouses across the United States.

The iWhite light activated teeth-whitening kit introduces light technology in a compact mouthpiece, which is powered by a 3-volt battery that pulses the light into whitening foam strips.

How it works: place an iWhite foam strip in the mouth tray, put the tray in your mouth, push the button to activate the iWhite light technology and wear it for 20 minutes. Dispose of the foam strip, place a new one and repeat for the lower teeth. The product promises to whiten teeth after 20 minutes a day per arch after five days of consecutive use.

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Study finds more than 170 million U.S. consumers use beauty products

BY Antoinette Alexander

PORT WASHINGTON , N.Y. According to a recently released report by The NPD Group, a provider of consumer and retail information, more than 170 million consumers use beauty products in the United States.

In 2007, 3-out-of-4 men aged 18 to 64 said they wear fragrance. Their top priority when wearing a fragrance: That a woman or significant other likes it, according to The NPD Group.

Meanwhile, 9-out-of-10 women aged 18 and older report that they use skin care, make up or fragrance.

When it comes to skin care, nearly half (42 percent) of women skin care users aged 18 and older said they look for products that are made from natural/organic ingredients. And 77 percent of women skin care users aged 18 and older said they don’t mind paying more for a skin care product “that really works.”

In the makeup segment, growth in 2007 came from such staple products as mascara and foundation, according to The NPD Group, and mineral make up sales have increased more than 30 times since 2003.

The No. 1 reason she buys a fragrance for herself: It’s an “overall great fragrance.”

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Woodridge Labs adds ProVita-K Complex, trims SKUs

BY Antoinette Alexander

LOS ANGELES Woodridge Labs has revamped its Vita-K Solution skin care formulas to include the exclusive ProVita-K Complex and has trimmed the number of SKUs to address five key problem areas, including age spots and dark circles.

The Vita-K Solution now features an exclusive ProVita-K Complex that combines the benefits of vitamin K with an amino acid/polypeptide complex. The complex promises to improve the appearance of tone and elasticity, and to reduce the appearance of problem skin conditions with the first application.

The revamped line now includes formulas to treat age spots, dark circles, blotchy skin, acne scars and spider veins.

The products have a suggested retail price of $14.99 each.

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