Rembrandt brings whitening strips to major retailers
Consumers who are looking for a brighter, whiter smile may be able to achieve that goal with the latest launch from Rembrandt — the 1 Week Whitening Kit. Now available in nearly 4,500 Walgreens, Walmart and Target locations, the product contains custom-fit whitening strips that allow 90% more stain removal than brushing alone, the company said.
“Rembrandt is the original at-home teeth whitening brand, and we continue to innovate and bring scientifically proven products to the market so consumers can achieve their best smiles right from the comfort of their own home,” Don Cumming, global brand director for Rembrandt, said. “The 1 Week Whitening Kit is the perfect tool to add to your dental care routine, especially when you’re preparing your smile to look its best for your most important moments; and now it’s easy to find on-shelf at some of the nation’s largest retailers with the new product locator on Rembrandt.com.”
Rembrandt’s whitening kit is made with enamel-safe ingredients used by dentists to remove deep stains, the Grand Rapids, Mich.-based company said. The kit also contains 14 day’s worth of whitening treatment in half the time, retailing for the suggested price of $24.99.
Further product information can be found on the company’s website alongside a store locator for the kits.
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Dr. Sheffield’s joins the charcoal trend, unveils new toothpaste
A new addition has come to Dr. Sheffield’s certified natural toothpaste line. Joining the on-going trend of charcoal, the company has added activated charcoal to its portfolio, which already includes the extra whitening, natural wintergreen, natural peppermint and sensitive care offerings.
The key ingredient, charcoal, has the ability to absorb impurities and remove stains when brushing, the company said. Activated charcoal toothpaste also removes plaque, food particles and stains from coffee, tea and wine.
“Dr. Sheffield would never have envisioned a future where toothpaste would be filled with synthetic substances. We’re on a mission to clean up toothpaste and bring our effective natural formulas to families across the country,” Jeffrey Davis, president and chief executive officer at Sheffield Pharmaceuticals, the parent company of Dr. Sheffield’s Naturals, said.
Activated charcoal is tasteless, odorless and balances pH levels to help eliminate the bacteria that causes bad breath, the company said. The product is formulated from eco-friendly sustainable coconut husks, real peppermint flavor, coconut oil, natural pectin from orange peels and aloe vera, which provides moisture protection to soothe the mouth.
Dr. Sheffield’s natural toothpaste varieties are available for purchase at CVS, Harmon Discount, and Bed, Bath and Beyond’s website. All products within the company’s portfolio are certified, according to the Natural Products Association, and do not contain fluoride, GMOs, synthetic detergents, foaming agents, artificial colors, flavors or sweeteners. The brand also is certified cruelty-free by Leaping Bunny.
Further product information can be found on Dr. Sheffield’s website or social media accounts.
Eos expands skin care offerings, intros Aqua line
Eos is expanding its line of products, and now catering to consumers every need, including skin care. The New York City-based company just announced the launch of its first cross-category line, Eos Aqua, which features skin care and lip care products with transformative textures derived from and influenced by water and sea.
“Eos has always been committed to delighting our consumers in everything we do. With Aqua, we are bringing a complete sensorial experience to the mass skincare market,” Nancy Chan, Eos products vice president of marketing, said. “We’ve developed a curated, high-performance skin and lip range with high-quality ingredients, a unique sensory experience in delightful packaging.”
Each featured product contains sustainably-sourced sea kelp and Irish moss, and two versatile and hydrating marine botanicals, the company said. Both the skin care and lip care lines are created for all skin types and tones, and will consist of six items: aqua hydrating skin prep, aqua glistening lotion, aqua purifying clay mask, aqua exfoliation lip scrub, aqua deep hydration lip mask and aqua dynamic lip gloss.
“We invest heavily in every element of our products — from the shape and feel of the product packaging to the high-quality ingredients that deliver superior performance,” Mike Wong, Eos products executive vice president of research and development, said. “With Eos Aqua, we are able to bring the soothing nature of water to life in a refreshing formulation that delights consumers with every use.”
Prices for the products range from $10 to $20 and are free of parabens, phthalates, mineral oil, petrolatum and formaldehyde. The new collection will debut exclusively on the company’s website, where further product information also can be found.
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