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Relaxation beverage Drank takes on Minnesota, Wisconsin markets

BY Allison Cerra

ST. CLOUD, Minn. Innovative Beverage Group has entered into an agreement with Bernick’s Beverages & Vending, a distributor for the Pepsi family of brands, and MillerCoors family of brands, to distribute its relaxation beverage.

Drank will now be distributed throughout Minnesota, including the Twin Cities area, and parts of Wisconsin.

“We are continuously looking at ways to expand our beverage portfolio with products that add value to our customers,” said Dean Bernick, CEO of Bernick’s Beverages & Vending. “We are extremely excited about Drank because, for us, it is a new category of beverages, the relaxation category. There is a demand for this product, and we are pleased to have the opportunity to fill that demand.”

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Innova Nutrition launches energy bar for diabetics

BY Allison Cerra

SEATTLE Innova Nutrition announced the launch of DiabetEZE, an energy bar designed and developed for diabetics.

“This bar was designed for diabetics, but is a fabulous protein bar for everyone,” said Rick Posmantur, VP and co-founder of Innova Nutrition. “DiabetEZE is loaded with vitamins and minerals, has less sugar than other bars and tastes great.”

After extensively researching the most important vitamins and minerals for diabetics, Posmantur and his team came up with a high potency vitamin and mineral core for the bar. DiabetEZE is comprised of only 4g of sugar, 10g of protein, 5g of fiber, and very high therapeutic levels of the most absorbable and bio-available forms of the 19 vitamins and minerals in the bar.

DiabetEZE is currently available at Northwest Costco locations. For more information on DiabetEZE visit www.diabeteze.com.

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Dove, Martha Stewart Living Omnimedia launch multimedia program

BY Allison Cerra

HACKETTSTOWN, N.J. Dove and Martha Stewart Living Omnimedia announced the launch of their program to educate Americans on the high quality of Dove chocolate, as well as Martha Stewart’s holiday tips and traditions.

Beginning this month through December for the holidays and from January to February 2010 for Valentine’s Day, consumers can purchase special edition Dove Promises chocolate featuring messages from Martha Stewart under the signature foil wrapper. The program will be supported with a multi-media marketing campaign across “The Martha Stewart Show”, Martha Stewart Living and Everyday Food magazines, MarthaStewart.com, DoveChocolate.com, and in-store promotion.

“Martha Stewart represents impeccable taste, and we are thrilled to partner with her team to connect Dove chocolate to savvy consumers with discerning palates,” said Carole Walker, VP integrated marketing communications at Mars Snackfood. “Dove chocolate is high quality chocolate and who better to illustrate this than Martha Stewart.”

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