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Reese’s shows love with new campaign

BY Anna Mcgrath

HERSHEY, Pa. Reese’s brand kicked off summer with the “Reese’s Loves You Back” on-pack, instant-win promotion in stores now.

Now through Dec. 31, fans have the opportunity to win up to $2.5 million in cash prizes toward gasoline and groceries. On June 22, a surprise gasoline and grocery giveaway event will be rewarded to the No. 1 Reese’s-loving city in America to celebrate the launch of the new Reese’s Dark Chocolate Peanut Butter Cups.

“Reese’s fans are very enthusiastic about the perfect taste experience that only Reese’s can deliver, and we believe our loyal fans deserve to be thanked and given something back for their devotion to the brand,” said Michele Buck, SVP and global chief marketing officer for Hershey. “As the cost of gasoline and groceries rise, we saw the combination of putting cash back into consumers’ pockets and the launch of the delicious new Dark Cup taste experience as a perfect way for Reese’s to give back.”

In order to win, fans are invited to look inside specially marked wrappers of various Reese’s products. Specially marked Reese’s products are available in June, while supplies last, at mass, grocery, drug and convenience stores.

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Skip the sink with Cascade Complete All-in-1 ActionPacs

BY Allison Cerra

CINCINNATI Cascade is introducing a product that will save consumers time and money.

Packaged in a convenient 1-in.-by-1-in. pre-measured pouch, Cascade Complete All-in-1 ActionPacs contain a powerful food dissolving solution with pretreater and rinse aid added, so all you have to do is toss them in the dishwasher and press the start button. The product is simple to use and produces considerable water savings.

“More than 80% of Americans are still prewashing their dishes,” stated P&G assistant brand manager Wayne Davis.  “With Cascade Complete’s advanced cleaning system, they can be confident that their dishes will come out clean, without the extra step. In fact, if every consumer skipped the sink, we could save roughly 250 billion gallons of water each year.”

Cascade Complete All-in-1 ActionPacs can be found nationally at food, drug and mass retailers, and are available in two scents (Fresh and Lemon Burst) and three sizes (16-ct, 26-ct and 48-ct).  For more information on Cascade, visit www.cascadeclean.com.

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Tropicana launches ‘Get Your Fruit On!’ campaign

BY Allison Cerra

CHICAGO As 7-out-of-10 American adults are not getting enough fruit in their daily diets — despite the USDA Dietary Guidelines recommendation to consume four servings, or two cups, of fruit a day as part of an overall healthy diet — Tropicana is doing something to make fruit consumption easy for all.

To help narrow the fruit gap for kids in need, and encourage Americans to increase their fruit consumption, Tropicana Products is rallying people to “Get Your Fruit On!” with Tropicana Pure Premium orange juice starting in June: National Fruit and Vegetable Month.

“The goal of our ‘Get Your Fruit On!’ campaign is to help Americans, and especially kids, in need of good nutrition get on the right path to realizing the nutritional benefits of fruit and fruit juice,” said Andy Horrow, chief marketing officer for Tropicana. “Surprisingly, we’ve learned a majority of orange juice drinkers are unaware that 100% orange juice contributes to their daily fruit intake. A glass of Tropicana Pure Premium orange juice at breakfast is one great-tasting and convenient way to get a jump start on your fruit goals.”

To kick off this campaign, Tropicana is donating orange juice to the USDA’s Summer and School Food Service Program For Kids. A quarter million fruit servings of Tropicana Pure Premium 100% orange juice will be given to the USDA, starting with its national Summer Food Service Program for kids and continuing on with its School Breakfast Program.

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