CENTER STORE

Reese’s Minis named official candy of CES

BY Allison Cerra

LAS VEGAS — Boasted as the "next big little thing," Reese’s is shrinking the size of its iconic peanut butter cups.

Making an unexpected debut at the Consumer Electronics Show in Las Vegas, Reese’s Minis are the size of a dime but retain the delicious blend of chocolate and peanut butter.

“Techies at CES seek out cool innovations like mini-tuners, mini-cams, nano-mice, mini-keyboards and gotta-have gadgets so small you could fit a fistful in your pocket,” said Anna Lingeris, spokeswoman for the Reese’s brand. “So who says that the next, big mini innovation can’t come from a candy company? Reese’s Minis reflect the best in creative product innovation and on-the-go interfacing with user taste buds.”

Reese’s Minis are available at mass, grocery, drug and convenience stores nationwide in 8-oz. resealable, stand-up pouches for $3.39 and in king-size 2.5-oz. packs for $1.39.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Fresh & Easy amplifies Eatwell line

BY Allison Cerra

EL SEGUNDO, Calif. — Addressing customers’ demand for affordable and nutritious meal options, Fresh & Easy is expanding its popular Eatwell line.

Building on the success of the Eatwell line, which launched last year, are such meal options as steak and spinach salad, spicy tomato chicken pasta and garlic alfredo salmon. The new meals range in price from $2.49 to $4.99.

Each Eatwell meal contains no more than 25% of the daily values for calories, fat, saturated fat and sodium (based upon a 2,000-calorie diet).

"Customers are always looking for more high-quality, nutritious foods that won’t break their budgets," said John Burry, Fresh & Easy’s chief commercial officer. "We’re trying to make it even easier for our customers to fulfill their New Year’s resolutions without compromising on taste or quality."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Brisk brings back clay puppets with new campaign

BY Allison Cerra

PURCHASE, N.Y. — PepsiCo’s Brisk Iced Tea is getting animated.

The iced tea brand has launched clay puppet animation films with iconic celebrities. The first film featured actor Danny Trejo, star of action film "Machete." The second Web film, featuring rock star Ozzy Osbourne, will premiere Jan. 14.

The films build on Brisk’s clay animation spots that debuted in the ’90s.

“This time around, we’re bringing the brisk spirit into play by creating a more frenetic pace and packing as much into 30 seconds as possible. We’re keeping it Brisk,” said Mary Barnard, VP and general manager of the Pepsi Lipton Tea Partnership.

Both the Trejo and Osbourne films can be found on the Brisk Facebook page at Facebook.com/Brisk.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?