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Reed’s inks distribution deal with Harris Teeter

BY Alaric DeArment

LOS ANGELES A soda maker is expanding its product placement with a distributon deal with a supermarket chain that operates stores in eight Southern states.

Harris Teeter said it immediately will begin carrying three SKUs of Reed’s Ginger Brews and three SKUs of Virgil’s branded products in all of its 196 stores throughout North Carolina, South Carolina, Virginia, Georgia, Tennessee, Florida, Maryland and Delaware.

At the request of Harris Teeter, Reed’s brands will be distributed through their own distribution network.

Christopher Reed, founder and CEO of Reed’s, stated, “Harris Teeter is an upscale, cutting-edge retailer that is a great fit for our brands. As a leading retailer with a strong commitment to natural and organic product offerings across their regions, Harris Teeter lends an incredible opportunity to develop Reed’s and Virgil’s brand awareness in the greater Southern mainstream market.”

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Catalina Marketing releases brand, store-level mobile couponing performance data

BY Allison Cerra

ST. PETERSBURG, Fla. Catalina Marketing on Wednesday released its first brand and store-level mobile couponing performance data.

The company and its test partners, including ShopRite and more than 60 CPG brands, leveraged its shopper marketing data warehouse and expertise to create compelling mobile programs, Catalina said.

The mobile strategy follows the same shopper-insight and engagement methodology powering its in-store print communications currently distributed globally in more than 50,000 food, drug and mass outlets. Among the results, Catalina Marketing found:

  • Double-digit lifts in incremental store visits and spending at participating retailers
  • Significant, double-to-triple-digit lifts in incremental sales volume for participating brand (Incremental sales lift varied depending upon the brand and the program design.)

“We use this data to give our customers offers that are relevant to them; and, that personalization provides an incentive for our consumers to spend more with us than the competition,” said Cheryl Williams, VP marketing for Wakefern Food Corp., the retailer-owned cooperative whose members own and operate more than 200 ShopRite stores.

In line with the data release, Catalina Marketing also said it is advancing its mobile couponing solution to scale its U.S. in-store media platform of 24,000 food, drug and mass distribution channels.

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Gabrielle Union joins Bounty’s Make a Clean Difference program

BY Allison Cerra

CINCINNATI Procter & Gamble’s Bounty brand, in partnership with HandsOn Network and the Rush Philanthropic Arts Foundation, announced a new program designed to transform learning environments of 30 public schools across the United States.

The Make a Clean Difference program helps make schools “Bounty clean,” from cleaning cafeterias to planting around front entrances in public schools across the country. Actress and spokeswoman Gabrielle Union unveiled the program last night in Washington at the HandsOn Network’s reception to celebrate National Volunteer Week.

“I am thrilled to be here at National Volunteer Week with the HandsOn Network, Rush Philanthropic Arts Foundation and Bounty,” Union said. “We hope the Make a Clean Difference program will inspire families across the country to get involved hands-on in their communities and join the effort to clean our public schools.”

Bounty’s Make a Clean Difference program will impact 30 public schools in the following cities from April through June.

Added Bounty brand manager Dave Lee, “Our goal is to provide our youth with clean and fun learning environments to unlock their curiosity and creativity. We believe that whether at home or at school, messes should never get in the way of creativity and learning.”

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