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RediClinic upgrades Weigh Forward with Wellness Layers platform

BY Antoinette Alexander

NEW YORK and HOUSTON — Wellness Layers, a provider of health-and-wellness engagement portals, and RediClinic, an operator of retail-based convenient care clinics, has announced the launch of RediClinic’s redesigned Weigh Forward portal.

Weigh Forward, which is offered at RediClinic’s 30 locations inside H-E-B grocery stores in Texas and is licensed to other providers, is a 10-week, medically supervised program developed in cooperation with Dr. David L. Katz, director of Yale University’s Prevention Research Center. The program offers a behavior change program for healthy weight loss with weekly clinic visits supplemented by an online platform that supports both the clinicians who are delivering the program and the patients who are enrolled in it.

The new Weigh Forward portal built on top of the Wellness Layers Connected Care Platform supports both the patient and the clinician with a personalized, online and mobile patient planner and a clinician console. The personalized planner is a suite of interconnected applications including an action-triggered checklist, a weekly personal plan for addressing behavior barriers, meal planning and tracking, fitness and weight tracking, instructional videos from Katz, recipes and articles to support each week’s plan, bi-directional communication with the clinician and progress graphs.

The clinician console includes coaching applications for patient management and encouragement, training resources, digital visit forms, scheduling, messaging, ecommerce, medical history, calculation of risk, lab results and orders. The experience is further enhanced with a social support network that includes profile pages, groups and discussion forums for Weigh Forward patients to interact with each other and clinicians.

“In order to create an effective, turn-key weight management program that can be delivered by healthcare professionals who generally have very little background in this area, and to supplement the 15-minute visits that are typical in many practice settings, it was crucial for Weigh Forward to have a robust but easy-to-use system that supports both clinicians and patients. Wellness Layers was able to customize their platform to meet these needs and has helped us create a best-in-class solution that is achieving great results,” said Web Golinkin, CEO RediClinic.

“We are proud to be the technology partner as RediClinic revolutionizes the way people reach their weight loss and health improvement goals. The Weigh Forward portal is radically different than those of the typical weight loss programs in that that it supports the full spectrum of the patient-clinician relationship rather than just offering patients plans, apps and tools,” said Amir Kishon, CEO Wellness Layers.

The complete Weigh Forward program and portal are available for white-label license by certified care providers and can be configured as a standalone system or integrated with other systems.

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Supervalu to host first-ever national sales expo

BY Michael Johnsen

EDEN PRAIRIE, Minn. — Supervalu on Monday announced it will host its first-ever national sales expo, Sales 4 All Seasons, this summer.

“This is going to be a huge event and I’m really excited at the commitment Supervalu and our suppliers are making to our customers by delivering this national show,” stated Janel Haugarth, Supervalu president of independent business. “Our retailers will gain new insights into creative solutions and products that will help them continue to be successful local grocers. The event also provides a valuable networking opportunity with their fellow retailers and experts from our supplier community.”

The three-day event, which will be held Aug. 12 to 14 at the RiverCentre in St. Paul, Minn., brings together all of Supervalu’s former regional shows into one major sales and education event. The event offers nearly 2,000 independent grocery retailers the opportunity to access Supervalu’s supplier network via a sales expo featuring hundreds of exhibits, displays and products for every department and category across the store. New trends, fresh, new seasonal products and Supervalu’s exclusive promotional buying opportunities will be center stage throughout the three days, the company noted. 

“Our suppliers will have a unique opportunity to share consumer insights, as well as showcase new products and promotions. Together, this is the type of show that can help our customers set themselves apart from the competition by combining so many great resources and opportunities under one roof,” Haugarth said. “In addition to being a big deal for our customers, we’re very proud to bring this type of event and its economic impact to the Twin Cities.”

The Sales 4 All Seasons expo will start with an education day featuring numerous training seminars, consumer insights and industry education resources for attending grocers. 

Supervalu anticipates approximately 3,000 total attendees at the event, ranging from its independent retailers to industry personnel, grocery and food suppliers and employees.

Supervalu will also announce winners of its 2014 Master Marketer competition, which celebrates the top marketing campaigns of the company’s independent retailers. 

Additional details about Supervalu’s Sales 4 All Seasons expo, including registration information and agenda updates, will be available via the event website, Sales4AllSeasons.com. The website will be accessible by March 24.

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Amazon’s shopping app ‘Flow’ makes online shopping easier

BY Michael Johnsen

NEW YORK — The Wall Street Journal’s MarketWatch on Friday featured Amazon’s shopping app "Flow," which enables consumers to add an item to their shopping cart after scanning the product with their smartphone’s camera. 

It can be used as a sort of "showrooming" tool or it can be used at home in place of drafting a shopping list — just scan, click and ship. 

According to Amazon, the latest 2.1.1 for Android allows users to scan multiple items at once — Flow now recognizes multiple items in a single view. "With Flow you can identify tens of millions of products, including books, DVDs and packaged household items like a box of cereal or a box of tissues."

A version 2.2.1 also can be downloaded from the iTunes store for Apple products.

Flow’s History feature gives the user access to all their scanned items, sorted by date, product category, item name or scan type.

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