CENTER STORE

Red Bull Latagráfica Edición II features culture-inspired design

BY Ryan Chavis

SANTA MONICA, Calif. — Red Bull Latagráfica, a creative project that pays homage to Los Angeles and Latino art communities, is making a return appearance as Edición II. Artist Ernesto Yerena Montejano was selected to create custom artwork for the limited-edition Red Bull Latagráfica Edición II 12-oz. can, which is available in California, Arizona, Texas, Illinois and other locations within the United States. 
 
Yerena, who currently resides in Los Angeles, took design inspiration from Dia De Los Muertos.  

"My interpretation of the word 'energy' led me to create a stylized image of the sun. To me, the rose represents dignity; butterflies represent migration, metamorphosis and the voyage; and the fire represents energy and knowledge," Yerena said. "The calavera is my representation of a Dia De Los Muertos sugar skull. To me the holiday is to celebrate life and death, which is meaningful because to celebrate death is to no longer fear it."    
 
Yerena grew up in El Centro, Calif., about 15 minutes from the border of Mexico. He said that crossing the border gave him a perspective that allowed him to experience the best of both worlds: access to U.S. education and the authentic cultural richness of Mexico. Yerena earned a B.A. in visual communications and in 2008 founded the Hecho Con Ganas publishing project.
 
"It was the legacy of the Red Bull brand within culture that convinced me to be a part of the project," Yerena said. "I am very excited to know that my art will be produced in a large scale and to a broader audience."
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Cape Cod launches new popcorn varieties

BY Ryan Chavis

HYANNIS, Mass. — Cape Cod Potato Chips, a brand from Snyder’s-Lance, announced new Cape Cod Popcorn in Sea Salt and Kettle Corn varieties. The brand also is reviving its previously retired White Cheddar flavor. The new additions are ideal for consumers looking for a health-conscious alternative, the company said.

“We know that Cape Cod consumers love our better-for-you snacks that don’t compromise on taste, and they are going to love these new guilt-free popcorn varieties,” said Faith Atwood, marketing manager at Cape Cod Potato Chips. “We’re also very excited to let fans know that we’ve heard their requests to bring back our White Cheddar popcorn.”

The popcorn contains 40 calories per cup and is gluten-free. All three varieties will retail for $3.49.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Kind Healthy Snacks releases Strong & Kind snack bars

BY Ryan Chavis

NEW YORK — Kind Healthy Snacks announced the release of Strong & Kind, the brand’s first snack line and movement bent on changing the way people view strength and kindness. Strong & Kind packs 10 g of natural protein and ingredients like whole almonds, seeds and legumes. Consumers will be able to pick from five flavors: Honey Smoked BBQ, Honey Mustard, Roasted Jalapeño, Hickory Smoked and Thai Sweet Chili.

“As a team, we found ourselves craving bold, savory flavored snacks, but were disappointed with the options available today as almost all of them are void of positive nutrition,” said Daniel Lubetzky, Founder and CEO of Kind. “We set out to fix that by crafting savory snacks that deliver on both health and taste. It took us years to crack the code and develop Strong & Kind. The new line delivers strong, bold flavors from nutritionally-rich ingredients that people can feel good about eating.”

Strong & Kind is gluten-free, non-GMO, contains low sodium and no SMG. The new line will be available at KindSnacks.com and at grocery stores nationwide beginning April 2014. The SRP is $1.79 per bar.

 As part of the new product launch, the company said it is partnering with NBA star Kevin Durant in an effort to prove that the best way to show strength, it so choose kindness.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?