Red Bull adds hybrid delivery trucks to fleet
WARRENVILLE, Ill. Red Bull has announced the addition of four hybrid delivery trucks to its U.S. fleet. Brand-new Navistar International DuraStar hybrid trucks were delivered this week to the Red Bull Southern Nevada Distribution Center, to be driven for deliveries in and around the Las Vegas metropolitan area.
Jim Williams, director of sales and distribution of new products at Navistar, the company that builds the hybrid delivery trucks said, “We’re proud that Red Bull recognizes the importance of green transportation for the environment. We need more companies like this to take a stance and add hybrid vehicles to their fleets.”
The hybrid diesel-electric trucks are capable of getting 30 percent to 40 percent better fuel efficiency. In addition, they release about 35 percent less nitrogen oxide and 33 percent less hydrocarbon emissions than regular diesel trucks.
Each truck will save Red Bull around $4,000 a year on fuel costs, the companies said.
Dr Pepper Snapple reports profit down for 2Q
PLANO, Texas Dr Pepper Snapple Group has announced that its profit dropped 21 percent in the second quarter of 2008. Speculators say that the drop was most likely the result of the new company’s break from former parent Cadbury Schweppes.
According to the company, net income dropped from $136 million, or 54 cents per share, in the second quarter 2007 to $108 million, or 42 cents per share for the quarter ended June 30.
Not including the costs of restructuring and separation and other transactions, earnings were reported at 60 cents per share, the company said. In comparison the second quarter of 2007, revenue did rise 1 percent to $1.56 billion from $1.54 billion, after predictions that it would reach $1.58 billion. And, while higher prices may have steadied the loss from a drop-off in sales, coupled with a “challenging macroeconomic environment,” the higher prices were also the cause for the for the drop in volume, the company said.
MillerCoors uses clothes hangers to market beer to female drinkers
NEW YORK SABMiller and MolsonCoors are preparing to launch the new beer, MGD 64, this fall with a campaign targeting women—especially those who watch their waistlines.
After giving original Miller Genuine Draft a reformulation so that it contains just 64 calories, the beer makers are driving ads towards female consumers by plastering them on clothes hangers in dry cleaners in Portland, Ore., and Seattle.
The ad campaign works with hanger company EcoHanger, which manufactures 100 percent recycled hangers. The dry cleaning locations have been using these hangers since July, but starting in the fall they will have signage with MGD 64’s slogan “64 calories is a light beer—a perfect fit.”
Hanger Network of New York, an advertising group, will distribute eco-friendly hangers with ads to around 35,000 dry cleaners in various markets across the United States.