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Red Bull adds hybrid delivery trucks to fleet

BY Jenna Duncan

WARRENVILLE, Ill. Red Bull has announced the addition of four hybrid delivery trucks to its U.S. fleet. Brand-new Navistar International DuraStar hybrid trucks were delivered this week to the Red Bull Southern Nevada Distribution Center, to be driven for deliveries in and around the Las Vegas metropolitan area.

Jim Williams, director of sales and distribution of new products at Navistar, the company that builds the hybrid delivery trucks said, “We’re proud that Red Bull recognizes the importance of green transportation for the environment. We need more companies like this to take a stance and add hybrid vehicles to their fleets.”

The hybrid diesel-electric trucks are capable of getting 30 percent to 40 percent better fuel efficiency. In addition, they release about 35 percent less nitrogen oxide and 33 percent less hydrocarbon emissions than regular diesel trucks.

Each truck will save Red Bull around $4,000 a year on fuel costs, the companies said.

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Nestle to add jobs, production plant to Central Indiana community

BY Jenna Duncan

ANDERSON, Ind. One small Indiana community will be getting more jobs and local business, Nestle USA announced Tuesday. The company said that in addition to its current expansion activities, and recent mass hiring, it will add 135 more jobs and spend an additional $200 million on expansion construction efforts through 2011.

Nestle USA food and snack manufacturer had already added 300 workers and set the wheels rolling on a new $359-million production facility in Central Indiana. But the company has said that it will hire engineering staff, production associates, technical support specialists and warehouse operators with wages averaging $20 per hour.

Construction will pump the 880,000-sq. ft. facility up to almost 1 million sq. ft. Nesquik and Coffee-mate creamer will be processed and distributed at the plant.

Last year, Nestle USA’s sales reached $8.25 billion. Across the United States, Nestle has 14,000 employees nationwide, 12 sales offices, 20 manufacturing facilities and five distribution centers.

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MillerCoors uses clothes hangers to market beer to female drinkers

BY Jenna Duncan

NEW YORK SABMiller and MolsonCoors are preparing to launch the new beer, MGD 64, this fall with a campaign targeting women—especially those who watch their waistlines.

After giving original Miller Genuine Draft a reformulation so that it contains just 64 calories, the beer makers are driving ads towards female consumers by plastering them on clothes hangers in dry cleaners in Portland, Ore., and Seattle.

The ad campaign works with hanger company EcoHanger, which manufactures 100 percent recycled hangers. The dry cleaning locations have been using these hangers since July, but starting in the fall they will have signage with MGD 64’s slogan “64 calories is a light beer—a perfect fit.”

Hanger Network of New York, an advertising group, will distribute eco-friendly hangers with ads to around 35,000 dry cleaners in various markets across the United States.

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