CENTER STORE

Recovery beverage now available at Duane Reade

BY Allison Cerra

NEW YORK Halo Labs LLC., the creator of Code Blue Recovery Drink announced that Duane Reade will carry Code Blue throughout its locations in New York City.

Code Blue is the first ready-to-drink beverage to contain the powerful antioxidant reduced glutathione, a key mechanism in the body’s purification process. Code Blue’s taste is derived from prickly pear juice, agave nectar and natural citrus flavors.

The beverage’s formula is tailored for people who enjoy going out late but need to wake up feeling refreshed the next morning. Designed to be consumed before, during or after a night out, it speeds up the recovery process and bring the body back into balance. Its powerful ingredients helps combat dehydration, replenishes vital nutrients and removes harmful toxins from the body.

“We are very excited to have Code Blue on Duane Reade’s shelves,” said Jeffrey Frumin, co-Founder and CEO, Code Blue.  “Duane Reade has prime locations in one of the most exciting cities in the world and understands the needs of the active New York customer.”

Code Blue will support the brand through in-store promotions and a New York-focused marketing campaign that will utilize co-branded materials. In addition, the Code Blue guerrilla marketing team will be sending customers in New York to Duane Reade stores.

“As we expand and improve our merchandise offerings, we are excited to add Code Blue to our extensive beverage selection and comprehensive list of products that are tailored to New Yorkers’ busy and exciting way of life,” said Joseph Magnacca, SVP and chief merchandising officer, Duane Reade.  “At Duane Reade, we are constantly looking for ways to provide our customers with valuable product offerings that help promote the unique New York lifestyle.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

McNeil Nutritionals rolls out new sweetener

BY Allison Cerra

FORT WASHINGTON, Pa. McNeil Nutritionals is adding a new low-calorie way to sweeten foods and beverages with 100%-natural ingredients.

SUN CRYSTALS All-Natural Sweetener blends naturally sweet stevia and pure cane sugar.

The company said it is responding to consumers’ demand for a 100% natural sweetener that is low in calories. The sweetener contains five calories per packet, and just one packet has the same sweetness as two teaspoons of sugar. Additionally, SUN CRYSTALS All-Natural Sweetener is suitable for the whole family, including people with diabetes.

With the launch of the product, McNeil Nutritionals is actively contributing to environmental sustainability efforts by using 100% recycled paper fiber, with a minimum of 35% post-consumer content, in the manufacture of brand packaging. Furthermore, the company is donating 1% of its annual sales to a U.S.-based environmental organization.

SUN CRYSTALS All-Natural Sweetener will begin its roll out at Walmart supercenters and neighborhood markets across the country this month, and will be available nationwide at additional retailers soon thereafter. Consumers will also have the opportunity to purchase the product online at www.suncrystals.com this spring.

KelloggsDRSNhttp://www.centerstoregrowth.com

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Snack sales healthy at drug, healthy snacks even stronger

BY DSN STAFF

Research shows that whether it’s parents purchasing the snacks or kids consuming them, consumers said they are seeking out healthier snacking options. A recent survey by Mintel International found that kids and teens are receptive to healthy eating messages and are choosing foods with healthful ingredients.

When asked why they eat what they eat, 2-in-5 kids responding to the Mintel survey said they reach for foods that give them more energy. Over a third said they purposely eat foods that are rich in vitamins and nutrients, 25% said they sought out foods low in fat and 22% look for foods low in sugar.

Parents are interested in healthier foods for their children as well, and healthfulness may trump price, even in the current economic environment. “Yes, consumers are economizing, but there’s a new definition of value, and it’s not just about price,” said Shelley Balanko, VP ethnographic research at The Hartman Group. “Consumers put a premium on kids’ health and wellness and are willing to pay more for whole, real foods with less processing.” Balanko said Hartman research showed more consumers looking for snacks with high fiber, whole fruits and less sugar.

The market also seems to be supporting growth of fortified, enriched foods, as well as simplified products that offer fresh ingredients. The challenge for drug store retailers is to find the right mix of products that addresses both trends.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?