CENTER STORE

Recovery beverage now available at Duane Reade

BY Allison Cerra

NEW YORK Halo Labs LLC., the creator of Code Blue Recovery Drink announced that Duane Reade will carry Code Blue throughout its locations in New York City.

Code Blue is the first ready-to-drink beverage to contain the powerful antioxidant reduced glutathione, a key mechanism in the body’s purification process. Code Blue’s taste is derived from prickly pear juice, agave nectar and natural citrus flavors.

The beverage’s formula is tailored for people who enjoy going out late but need to wake up feeling refreshed the next morning. Designed to be consumed before, during or after a night out, it speeds up the recovery process and bring the body back into balance. Its powerful ingredients helps combat dehydration, replenishes vital nutrients and removes harmful toxins from the body.

“We are very excited to have Code Blue on Duane Reade’s shelves,” said Jeffrey Frumin, co-Founder and CEO, Code Blue.  “Duane Reade has prime locations in one of the most exciting cities in the world and understands the needs of the active New York customer.”

Code Blue will support the brand through in-store promotions and a New York-focused marketing campaign that will utilize co-branded materials. In addition, the Code Blue guerrilla marketing team will be sending customers in New York to Duane Reade stores.

“As we expand and improve our merchandise offerings, we are excited to add Code Blue to our extensive beverage selection and comprehensive list of products that are tailored to New Yorkers’ busy and exciting way of life,” said Joseph Magnacca, SVP and chief merchandising officer, Duane Reade.  “At Duane Reade, we are constantly looking for ways to provide our customers with valuable product offerings that help promote the unique New York lifestyle.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

McNeil Nutritionals rolls out new sweetener

BY Allison Cerra

FORT WASHINGTON, Pa. McNeil Nutritionals is adding a new low-calorie way to sweeten foods and beverages with 100%-natural ingredients.

SUN CRYSTALS All-Natural Sweetener blends naturally sweet stevia and pure cane sugar.

The company said it is responding to consumers’ demand for a 100% natural sweetener that is low in calories. The sweetener contains five calories per packet, and just one packet has the same sweetness as two teaspoons of sugar. Additionally, SUN CRYSTALS All-Natural Sweetener is suitable for the whole family, including people with diabetes.

With the launch of the product, McNeil Nutritionals is actively contributing to environmental sustainability efforts by using 100% recycled paper fiber, with a minimum of 35% post-consumer content, in the manufacture of brand packaging. Furthermore, the company is donating 1% of its annual sales to a U.S.-based environmental organization.

SUN CRYSTALS All-Natural Sweetener will begin its roll out at Walmart supercenters and neighborhood markets across the country this month, and will be available nationwide at additional retailers soon thereafter. Consumers will also have the opportunity to purchase the product online at www.suncrystals.com this spring.

KelloggsDRSNhttp://www.centerstoregrowth.com

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Improved Bounty brings value to customers

BY Allison Cerra

CINCINNATI Procter & Gamble announced that their paper towel brand is improved with 25% thicker quilts and a more cloth-like durability than before.

“There is a mistaken belief that all paper towels are the same and it does not matter what you use,” said Eric Higgs, Bounty brand manager. “Bounty is focused on providing consumers with a superior performing paper towel so they can do more with less, versus bargain brand towels.”

Bounty is twice as absorbent as the bargain brands’ towels, the company said.

Bounty has teamed up with Ellie Kay, financial advisor and author of Living Rich for Less, to help consumers make smarter decisions in the supermarket that will benefit their bank accounts without sacrificing quality at home.

“Given the state of the economy, consumers are looking for value items and ways to do more with less,” Kay said. “Bounty’s strength and absorbency make it that indispensable household helper as well as a great value.”

Along with the upgrade, Bounty will be launching a new marketing campaign titled, “Bring It.” The new campaign will highlight the messes and spills that are no match for the new Bounty’s thicker, more durable sheets.

The new Bounty paper towels are available nationwide. For more information on the new Bounty as well as other Bounty products, please visit quickerpickerupper.com.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?