Recording artist Carrie Underwood to be new face of Almay
NEW YORK — Revlon has tapped recording artist Carrie Underwood to join Almay as a global brand ambassador.
Underwood will represent the full range of Almay products, including the newest 2014 launches. She will appear in global, multimedia campaigns spanning television, print, in-store, digital and social platforms. Underwood’s first campaign will break this week.
“Carrie embraces Almay’s approach to beauty and products. Despite her enormous success, she is still a real girl from Oklahoma at the core and a self-professed makeup junkie who likes to try out new makeup looks in her spare time. Almay makes it easy to play with makeup and helps women look their most beautiful which is why we could not be more excited for her to join the brand,” Julia Goldin, global chief marketing officer for Revlon, said.
Estée Lauder announces executive promotions
NEW YORK — The Estée Lauder Cos. has announced the promotion of Chris Good to president, United Kingdom and Ireland, and Sandra Main to global brand president, La Mer.
Since 2012, Good has served as managing director, United Kingdom and Ireland, where he was responsible for overseeing the company’s business in its largest market outside the United States. Good has been with the company for more than 20 years, holding various senior level positions globally, including general manager of Russia and SVP, Central and Eastern Europe, Middle East, India and Africa. In his new role, Good will continue to report to Cedric Prouvé, group president, International, The Estée Lauder Cos.
Main has held the position of SVP, general manager, La Mer since 2009, leading the global growth of the brand. In her new role she will continue reporting to John Demsey, group president, Estée Lauder, MAC, Tom Ford Beauty, Prescriptives, Bobbi Brown, La Mer, Jo Malone, Smashbox, and Bumble and Bumble.
Main started at the company in 1995 as the Hong Kong brand manager for MAC. During her time with the brand, she held a number of senior positions and was a key contributor to the international growth of MAC. Main later assumed the position of SVP, Bobbi Brown International before joining the La Mer brand.
Both Good and Main are members of the company’s Executive Leadership Team.
Dove marks 10th year of ‘Campaign for Real Beauty’ with short film
ENGLEWOOD CLIFFS, N.J. — To illustrate how beauty is being redefined and to mark the 10th anniversary of its “Campaign for Real Beauty,” Unilever’s Dove has partnered with the Sundance Institute and filmmaker Cynthia Wade on a documentary short film, “Selfie.”
Dove premiered “Selfie,” a documentary short film, on Monday at Sundance Institute’s Women at Sundance brunch in Park City, Utah. Directed by Wade and produced by Sharon Liese, the film captures the journey of multiple generations of girls and their mothers in the Berkshires of Western Massachusetts as they create a new type of selfie that celebrates their unique beauty.
"The way women are defining beauty today is changing dramatically, and social media has much to do with the change," Wade said. "Now we have the ability to photograph the beauty we see in our friends and ourselves. When we share these diverse images on our social networks, we are taking personal ownership and truly redefining beauty."
“Selfie” focuses on a social media challenge, #BeautyIs, in which the film’s participants explore their vulnerable self-images and take selfies, which prominently feature what they perceive as their personal physical flaws. With the help of a professional photographer, the girls build the courage to create art by embracing their least desirable feature, thus expanding their definition of what beauty is. Exhibiting these images in a #BeautyIs selfie photo gallery, the young women share their newly discovered beauty with women of all ages in their community.
As part of its commitment to redefining beauty, Dove is supporting the 2013-2014 Mentorship Program of the Sundance Institute – Women In Film Los Angeles Women Filmmakers Initiative. The 2014 class of mentees includes six female filmmakers involved in both documentary and narrative projects who have been paired with mentors working in the industry today. The goal of the mentorship year is to provide these artists with support, community and access to help them advance their careers to the next level. In addition, the Dove brand’s support allowed for the creation of the Dove Beauty Redefined Fellowship, providing a grant to Wade to create “Selfie.” As part of this grant, Wade was paired with filmmaker Barbara Kopple, who acted as a mentor throughout the creative process.
Ten years ago, Dove discovered that only 2% of women around the world believed they were beautiful. Based on that insight, Dove launched the “Campaign For Real Beauty” and ignited a conversation about the need for a wider definition of beauty. A decade later, Dove has uncovered through a major study in the United States that 62% of women feel they are responsible for influencing their own definition of beauty, nearly triple from the 23% 10 years ago.
When it comes to societal factors that influence the beauty conversation, media and pop culture continue to play a pivotal role, but social media and user-generated content is emerging as one of the most powerful influencing factors. Social media offers women the opportunity to create their own media, personalize beauty and influence the conversation. More than half (55%) of women believe social media is playing a larger role in influencing the beauty conversation than traditional media, the company stated.
"How we define beauty today has evolved over the past 10 years," says Nancy Etcoff, director of the Program in Aesthetics and Well Being at Massachusetts General Hospital and assistant clinical professor at Harvard Medical School, who consulted on the research. "The advent of social media is an empowering tool for women to tell their own beauty story and has allowed the definition of beauty to evolve into one that is more multi-faceted and inclusive. Women are becoming their own media creators. It’s the personalization of beauty for the next generation."