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Reckitt Benckiser sponsors Save the Children’s efforts to combat fatal diarrhea among small children

BY Alaric DeArment

PARSIPPANY, N.J. — OTC drug and consumer products maker Reckitt Benckiser is working with a charity group to combat one of the leading causes of death in young children around the world.

RB said Tuesday that it had teamed up with Save the Children to help prevent child deaths from diarrhea. Diarrhea is the second-leading cause of death in children younger than 5 years. This year, RB sponsored its biannual Global Challenge to raise money for a children’s health product in Indonesia.

"The Global Challenges give RB employees the opportunity to participate in several global Save the Children projects that we support," RB senior brand manager for Finish and leader of the company’s Save the Children team Christine van den Broeck said. "The experience in Indonesia was so eye-opening, and truly showed how far funds we raise go to help children in need."

The Global Challenge, which took place in June, included 61 RB employees from 29 countries and such events as auctions, product sales and dress-down days, as well as the creation of a charity cookbook sold to communities in New Jersey. In total, the campaign raised $65,000, which was matched by RB, and the company hopes to raise $1 million for Save the Children in 2013.

 

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NYX Cosmetics announces winner of 2013 FACE Awards

BY Antoinette Alexander

LOS ANGELES — NYX Cosmetics has announced Missy Lynn, face and voice behind YouTube channel Start2FinishMUA, as the winner of the 2013 Fine Artistry of Cosmetic Elites Awards. 

On Aug. 24 at Siren Studios in Hollywood, California, NYX Cosmetics hosted the Second Annual FACE Awards, a multi-national competition to find the rising beauty star of YouTube.  At the live makeup challenge event, Lynn’s talent in makeup artistry earned her the title of Beauty Vlogger of The Year, as well as the prize of $25,000, consultations with pro makeup artists and a year’s supply of NYX Cosmetics.

Lynn, an active duty member of the United States Air Force, began her YouTube channel in 2010, turning to YouTube and her growing community of subscribers as an outlet for her feelings and passion for beauty.  She joined the NYX Cosmetics FACE Awards competition after receiving encouragement from one of her fans, the winner of last year’s NYX FACE Awards, Charis Lincoln (aka CharismaStar).

Earlier this spring, nearly 1,000 online beauty gurus entered the FACE Awards.  After a series of video challenges, the YouTube public narrowed it down to six top finalists, who took to the FACE Awards stage to perform their final challenge.

"The NYX FACE Awards is such an empowering experience for the contestants," said Molly Sloat, trend director of Ulta Beauty.  "Ulta Beauty is thrilled to support a platform that allows young talent to express themselves creatively."

Inspired by the ever-growing community of beauty vloggers on YouTube and across the web, NYX Cosmetics first launched the FACE Awards project in 2012. The 2012 NYX FACE Awards received more than 240,000 votes and a total of 27 million impressions. This year, votes and impressions are more than double last year’s competition.


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App to convince kids to do chores for reward points takes top prize in Sears Holdings competition

BY Alaric DeArment

HOFFMAN ESTATES, Ill. — More than 150 programmers competed over three days to develop mobile apps that interface with Sears Holdings’ Shop Your Way loyalty program as part of the retailer’s Startup + Developer Challenge code-a-thon.

The retailer announced Tuesday the winners of the contest, Team Omega Ortega, which developed the grand prize-winning app, The Chore Score, and received a test budget from the company. The app is designed to give kids an incentive to do their chores, developing a chore list, tracking their progress and earning reward points for doing chores that can be redeemed within the app, online or in the store.

"Part of our transformation into the world’s greatest integrated retailer is our ongoing commitment to drive industry-leading innovation, fueled by world-class talent, Sears Holdings EVP and president for marketing, online, pricing and financial services said. "The Sears Startup + Developer Challenge showcased to some of the brightest minds in Silicon Valley how we’ve used technology to make the shopping experience convenient and rewarding for our Shop Your Way members to drive the business."


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