BEAUTY CARE

Ready, set, ‘Runway’: L’Oreal Paris, Garnier to sponsor two shows

BY Antoinette Alexander

NEW YORK L’Oreal Paris and Garnier are partnering with Lifetime Television and The Weinstein Co. to sponsor the sixth season of “Project Runway” and its new companion series, “Models of the Runway,” which premieres Aug. 20.

“Aspiration and innovation are at the heart of L’Oreal Paris, so it’s a natural fit for the brand to be backstage at the hottest ticket in fashion,” stated Anne Talley, SVP marketing for L’Oreal Paris. “This is our sixth year in a successful partnership with The Weinstein Co. and ‘Project Runway’ and we are thrilled to begin working with Lifetime Television, a company who shares in our commitment to celebrate and support women. We are pleased to award cash prizes to the winning model and Runway designer so they may express their creative visions, and ultimately, realize their dreams.”

As part of the alliance, the L’Oreal Paris cosmetics line and the hair care brand Garnier will serve as the official category partners for the sixth season of “Project Runway” and the inaugural season of “Models of the Runway.” The partnership, which also includes the next season of both series and marks Garnier’s debut as a sponsor of the franchise, will include in-show product integration; co-branded on-air promotion, advertising and print media; extensive digital media content, including a major online sweepstakes; and $100,000 contestant prizing for “Project Runway’ provided by L’Oreal Paris, and $25,000 prizing for “Models of the Runway” from the L’Oreal Paris Skin Genesis collection.

“‘Project Runway’ provides a unique opportunity for Garnier to showcase its high performance, naturally-inspired hair care, styling and hair color portfolio to a powerful and passionate Lifetime audience,” added Carolyn Holba, SVP marketing for Maybelline New York Garnier. “Hair is the ultimate style accessory. The looks created in-show will inspire viewers each week — and drive them online, where celebrity hairstylist Philip Carreon will show them how to create those styles with Garnier products.”

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Wet n Wild releases new 2009 cosmetic collection

BY Anna Mcgrath

CITY OF INDUSTRY, Calif. Wet n Wild introduced a series of new products for nails, lips and face to keep consumers looking good without breaking the bank.

The company’s latest additions include Natural Wear Lip Shimmer, Craze Lacquer, Intuitive Blend Shade Adjusting Foundation and Natural Wear Mineral Foundation & Veil.

All of the products are available for under $6 at mass market retailers nationwide, part of its 2009 cosmetic collection.

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Remington, Brickfish team up for ‘Tools for Celebrity Style’ campaign

BY Allison Cerra

NEW YORK Remington, the leader in styling tools, and Brickfish announced the “Tools for Celebrity Style” campaign.

 

The campaign, located at http://www.remingtonproducts.com/womens.aspx, asks entrants to submit photos of their “favorite celebrity hair moments.” Entrants are then asked to select their favorite Remington styling tools and share which celebrities have inspired their hair dos. The Grand Prize winner, selected by the Remington team from the top 250 highest scoring entries, will win a celebrity weekend for two in Hollywood, complete with a hair styling session by celebrity stylist Richard Marin whose A-list clientele includes Megan Fox, Denise Richards, Cindy Crawford and others.

 

 

“Our line of styling tools makes beautiful hair attainable for anyone,” said Christine Kuske-Riese, director brand marketing of Remington Women’s Personal Care. “By leveraging social media in our ‘Tools for Celebrity Style’ campaign, we will be able to familiarize our online consumers with our styling tools. We look forward to receiving exciting celebrity-like hairstyles that can be achieved by using the innovative Remington products.”

 

 

In addition to a celebrity weekend for two, the Grand Prize winner will also receive a $500 American Express Gift Card, a collection of Remington hair products and the opportunity to guest blog on the StyleWithRemington.com site and have his or her entry featured on StyleWithRemington.com. Prizes will also be given away to one Runner-up, to one Most Viral winner and to forty-three Sign-up Sweepstakes winners.

 

 

Brickfish social media campaigns enable brands and agencies to launch online marketing campaigns that engage consumers in a meaningful brand dialogue.

 

 

“We are thrilled to partner with Remington for its ‘Tools for Celebrity Style’ campaign,” said Nichole Goodyear, president, CEO and co-founder of Brickfish. “By asking consumers to create and share their celebrity hair moments and their celebrity hair inspirations, Remington has the opportunity to connect with its consumers and become part of the conversation. We are confident this campaign will drive increased awareness for Remington and its line of styling products.”

 

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