Reading, writing, value: Kmart heads back to school
HOFFMAN ESTATES, Ill. — Kmart is putting an emphasis on value in its latest back-to-school campaign.
The retailer’s "Epic Year, Epic You!" campaign seeks to meet customers’ evolving BTS needs. In addition to underscoring its convenient buying options — including the buy online, pick up in store option and in-store layaway program — Kmart is offering college students and their parents the ability to reserve purchases by making four payments throughout the summer and allowing students to pick up items at a Kmart store near their campus.
Additionally, Kmart also noted that its customers have the ability to earn points when they shop via the Shop Your Way Rewards loyalty program.
As part of its BTS campaign, Kmart also is looking to reach the multicultural market through its recently launched Latina Smart platform, which operates as a way to reach the online-savvy Hispanic female blogger community, Kmart said.
"We’re thrilled to be launching our ‘Epic Year, Epic You!’ campaign, especially as shoppers are looking for better back-to-school deals even earlier in the year so they can enjoy the rest of their summer," Kmart chief marketing officer Mark Snyder said. "This back-to-school campaign and respective offers are a reflection on our focus to ensure our customers have an amazing variety of quality products that are truly affordable."
For more information on Kmart throughout the back-to-school season, visit KmartEPK.com.
A&P introduces Live Better Baby Club
MONTVALE, N.J. — Grocer A&P announced on Monday the launch of a new program, Live Better Baby Club, which is designed to help customers save on their baby-related purchases.
Members of the Live Better Baby Club will receive an automatic 10% discount on baby products every time they shop at A&P, Pathmark, Superfresh, Waldbaum’s and The Food Emporium stores.
To become a member, customers can enroll online at LiveBetterBaby.net, sign up in-store or add the program to their existing A&P banner membership account via the Web. Members who also are part of A&P’s Live Better Wellness Club can receive free generic prenatal vitamins, fluoride baby vitamins and antibiotics in stores with pharmacies.
Parents also can find tips and members-only specials on the club’s new website. Utilizing the knowledge of A&P’s vendor partners, the site offers information and resources for parents on rotating topics, as well as exclusive deals and additional discounts for members. The site also features a regular mommy and baby nutrition blog, and encourages parents and shoppers to "ask the experts" and interactively engage with the site.
A&P also has expanded its Coupon Source digital program to include exclusive Live Better Baby Club offers. Members can download these offers directly to their savings card for even more savings when they shop.
Walmart names new real estate executive
BENTONVILLE, Ark. — Karen Roberts was named EVP and president of Walmart Realty on Friday, filling a position vacated by the company’s long-time real estate executive Eric Zorn, who retired after a 20-year career.
Roberts most recently served as SVP and chief compliance officer, but she began her career at the company in 1995 as realty manager, and went on to hold the positions of VP and general counsel for real estate and construction. She will report to Tom Mars, EVP and chief administrative officer, whose responsibilities were expanded to include oversight of real estate in the wake of Zorn’s retirement.
“Karen will work closely with Eric to ensure a seamless transition of leadership in this extremely important and complex area of our business,” Walmart U.S. president and CEO Bill Simon said in an internal memo.
Filling Robert’s role in the compliance area is Phyllis Harris. She was named SVP and chief compliance officer, and first joined the company in 2006 as VP for environmental health and safety compliance. Prior to Walmart, Harris served as the deputy assistant administrator for the U.S. Environmental Protection Agency in Washington, D.C., where she directed the development and execution of national enforcement and compliance assurance programs.
During his tenure at Walmart, Zorn worked in and presided over a real estate organization that facilitated a retail expansion program unlike anything the industry had seen before or since. “As president of Walmart Realty, Eric led the function to represent the largest real estate company in the world with a portfolio close to 1 billion sq. ft.,” Simon said. “The more than 3,000 stores and clubs we opened during his tenure have resulted in thousands of jobs in local communities, continuing our mission to save people money so they can live better.”