PHARMACY

RCEC to bring pharmacists, NPs together

BY Alaric DeArment


ORLANDO, Fla. — Studies have indicated that the best people to get patients to adhere to their medication therapies are store pharmacists, while the second-best people are nurses. Thus, it’s only natural that getting nurses and pharmacists to collaborate will further improve adherence. The collaborative care track that The Drug Store News Group will introduce at the Retail Clinician Education Congress in August is a step in that direction.


Collaborative Care Day, which will take place on Aug. 2 at the Gaylord Palms in Orlando, Fla., will provide up to six dually accredited continuing education credits for pharmacists and nurse practitioners. The one-day track is a new addition to the annual RCEC, which will run Aug. 1 to 3 in line with National Convenient Care Clinic Week. The collaborative care track will include sessions with nurse practitioners and pharmacists on working together to improve health outcomes, common respiratory ailments, pediatric pharmacology, drug interactions — especially involving over-the-counter medications — hypertension and Type 2 diabetes.


“We know that pharmacists are essential providers in helping patients manage their drug regimens and drug-adherence protocols,” Drug Store News publisher Wayne Bennett said. “We also know that retail nurse practitioners provide the community with an important access point for not only treating minor illness and injuries, but also vaccinations and other health-condition monitoring services like high blood pressure, cholesterol, and diabetes screenings and assessments.”


Collaborative Care Association executive director Tine Hansen-Turton also is enthusiastic about the track. “We know the best health care in this country is provided by a team,” she said. “We are excited to introduce the collaborative care track at the Retail Clinician Education Congress, which is a hallmark of how health care will be provided in the future.”


Also new to RCEC 2011 is a special executive track featuring special sessions aimed at healthcare system executives and hospital administrators. The executive track sessions take place Aug. 1. The exhibit hall will be open all three days. For more details, drugstorenews.com/rcec-sponsorship-information.


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Pow!

BY DSN STAFF

85% — that’s more or less the combined market share for the companies that make up the 2011 DSN PoweRx50, approximately $185 billion of the total $218 billion retail pharmacy industry. Numbering almost 50,000 stores among them, or more than 8-of-10 of all the pharmacies in the United States — BAM! — the DSN PoweRx50 indisputably reflects the true titans of the retail pharmacy industry.


What makes the DSN PoweRx50 different? The DSN PoweRx50 is the ONLY truly CHANNEL-AGNOSTIC ranking of the retail pharmacy industry that truly measures all of retail pharmacy, including traditional drug chains, independents, supermarkets, mass and club stores — ALL of it. BA-BOOM!


Why do we do it that way? Because everybody sells everything everybody else sells, and everyone shops everywhere for everything. Traditional drug stores fighting for a share of that business no longer can afford to worry ONLY about competing with other drug stores. Vendors looking to maximize distribution for their products no longer can afford a myopic, single-channel view of the business. The lines that once defined the different classes of trade haven’t just blurred — they’re GONE. 


The DSN PoweRx50 measures all of these very different companies by the one metric that matters — pharmacy sales — and the relative commitment of senior management to growing share of pharmacy, health and wellness. KA-POW!

For the full DSN PoweRx50 Annual Report 2011, click here.

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Leaving a mark

BY DSN STAFF

Counterfeit drugs are a problem that won’t go away. In a recent segment on CBS’ “60 Minutes,” Sanjay Gupta explored the dark underworld of drug counterfeiting. While covering the bust of a counterfeiting operation in Lima, Peru, Gupta ­— himself a doctor — said he couldn’t tell the drugs were fake. But luckily, several technologies have been developed in recent years that allow quick detection of counterfeits. One company developing such a technology is Mobile Data Systems. Drug Store News recently spoke with Mobile Data Systems representative, and longtime retail pharmacy veteran, Mark de Bruin.



Drug Store News: In a nutshell, how does FadeMark work? 



Mark de Bruin: Mobile Data Systems’ FadeMark watermarks are inserted into the original artwork of products during labeling and packaging, and do not affect production schedules. FadeMark watermarks are invisible to the eye and cannot be tampered with or reproduced. The watermarks are only readable using proprietary software and common scanning equipment, typically already in use by the supply chain. FadeMark thwarts the counterfeiters’ ability to duplicate packaging, inserts or labeling of products, and provides a complete track-and-trace solution.



DSN: How can it be integrated into an anticounterfeiting system in the supply chain? 



De Bruin: Mobile Data Systems’ FadeMark technology uses hardware and scanning capabilities already in place, without additional costly purchases for all participants in the supply chain. FadeMark can inexpensively replace or supplement other technologies already available.

DSN: What advantages does it have over other anticounterfeiting technologies?



De Bruin: FadeMark invisible watermarks are only readable using proprietary software, which is included with the license, and scanning technologies already widely in use, thus eliminating the need for additional hardware and software purchases by the supply chain. FadeMark watermarks do not affect production schedules and are inexpensive to produce and read, compared with other anticounterfeiting solutions.
 Mobile Data Systems’ watermarking technologies can provide both anticounterfeiting and consumer interactivity on the same package. FadeMarkʼs back-end technologies are operational today, and Mobile Data Systems is the only company globally that can manage hundreds of thousands of products’ content while offering the ability for both anticounterfeiting and consumer interactivity.



DSN: How can it be of the most benefit to retail pharmacies? 



De Bruin: FadeMark watermarks inexpensively can provide a complete track-and-trace solution to retail pharmacies using existing pharmacy technologies. They can provide brand assurance directly to the consumer, as well as interactivity for the consumer on any product. Mobile Data Systems provides complete watermarking and 2-D bar-coding solutions to afford retail pharmacies brand protection and consumer interactivity.

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