RC2’s The First Years brand inks deal with Natus Medical
OAK BROOK, Ill. A brand made by RC2 has inked a product licensing agreement with a leading provider of healthcare products used for the screening, detection, treatment, monitoring and tracking of common medical ailments in newborn care.
As part of the deal, Natus Medical will manufacture and distribute a line of The First Years brand’s GumDrop pacifiers, accessories and other related items. The First Years’ GumDrop product line is slated to debut at retail in early 2011.
GumDrop pacifiers are available in two sizes, newborn (0 to 3 months) and infant, and come in playful green, blue, orange, pink and purple colors. In addition to pacifiers, The First Years’ GumDrop line will include pacifier clips and cases.
Q&A: Eyelid clean-up
At the ECRM Health Care EPPS conference, OcuSoft presented a pair of new offerings. Drug Store News caught up with OcuSoft president and CEO Cynthia Barratt for a rundown on eye care today.
Drug Store News: What is the opportunity within eyelid cleansers?
Cynthia Barratt: Based on recent SymphonyIRI Group data, the eye care accessories category is a growing $49 million market with $10 million attributed to the sale of eyelid cleansers.… Doctors are seeing more and more patients with lid disease and other related ocular conditions, reaffirming the need for products that will help prevent and alleviate symptoms.
DSN: OcuSoft recently introduced a prescription kit that includes two eyelid cleansers, how will that complement the OTC business?
Barratt: OcuSoft’s prescription-only Alodox convenience kit contains a low-dose doxycycline (20 mg) to control inflammation, OcuSoft scrub plus pre-moistened pads to remove harmful bacteria, OcuSoft lid scrub original foam for daily cleansing and Tranquileyes moist heat therapy goggles for added relief. The kit is recommended for patients with moderate to severe cases of lid disease, and because these conditions usually are chronic, patients are advised to follow the entire one- to three-month course of therapy or as directed by their doctor. As a result of the awareness and demand created by the Alodox convenience kit, sales of OTC eyelid cleansers will increase accordingly.
DSN: What are the benefits of OcuSoft’s new TearsAgain?
Barratt: Tears Again advanced liposome spray was introduced as a companion product to OcuSoft lid scrub eyelid cleansers.… OcuSoft lid scrub alleviates [eye irritation] by removing oil and debris from the eyelids while Tears Again advanced liposome spray provides added relief throughout the day with a soothing mist.
RCEC honors NPs during first Nat’l Clinic Week
FORT LAUDERDALE, Fla. —This year’s third annual Retail Clinician Education Congress, which was held at the whimsically themed Swan and Dolphin Resort located at the doorstep of Walt Disney’s Epcot, was especially “magical” as it attracted nearly 500 nurse practitioners and was held during the first official National Convenient Care Clinic Week.
“The reality is that we need accessible and affordable options for primary healthcare services, and all of you provide that and are part of a larger healthcare system,” Tine Hansen-Turton, executive director of the Convenient Care Association, told attendees.
Retail Clinician magazine, in conjunction with the Convenient Care Association, hosted the event Aug. 2 to 4. It convened in line with the start of National Convenient Care Clinic Week, which became official when Sens. Dan Inouye, D-Hawaii, and Thad Cochran, D-Miss., introduced Senate resolution 585.
Kicking off the conference, Lt. Col. Corina Barrow of the Army Nurse Corps and currently the Nurse Corps Detailee for Inouye, welcomed attendees and read from the resolution presented on the Senate floor by Inouye on July 22: “Mr. President, today I rise to recognize all of the providers who work in retail-based convenient care clinics and the resolution to designate Aug. 2 to Aug. 8, 2010, as National Convenient Care Clinic Week. National Convenient Care Clinic Week will provide a national platform from which to promote the pivotal services offered by the more than 1,100 retail-based convenient care clinics in the United States. Today, thousands of nurse practitioners, physician assistants and physicians provide care in convenient care clinics at a time when Americans are more and more challenged by the inaccessibility and high cost of health care.”
The three-day event included a panel discussion on the “Past, Present and Future of Convenient Care”—comprised of panelists Ken Berndt, director of Bellin FastCare; Web Golinkin, president and CEO of RediClinic; Sandy Ryan, chief nurse practitioner officer of Take Care Health Systems; Andrew Sussman, president of MinuteClinic; and Cynthia Graff, president and CEO of Lindora—as well as a keynote presentation on “The Future of Nursing” by Susan Hassmiller, senior adviser for nursing and director of the Robert Wood Johnson Foundation Initiative on the Future of Nursing at the Institute of Medicine.
Nurse practitioners also participated in more than 14 live hours of continuing education, with topics ranging from the management of diabetes to identifying pediatric emergencies to respiratory conditions and treatments. The conference also featured an exhibit hall area where 25 different supplier companies demonstrated products for attendees.