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Rayovac, Disney ink exclusive licensing agreement

BY Antoinette Alexander

NEW YORK Spectrum Brands’ Rayovac brand and the Walt Disney Co. have inked a deal under which Spectrum will license from Disney the rights to use Disney characters on packages of Rayovac batteries sold at Disney parks and retail chains, according to a New York Times article.

The cost of the batteries to Disney and the fees that Spectrum is paying to license the characters from Disney were not disclosed, according to the report. David Lumley, president for global batteries and personal care, and co-chief operating officer at Spectrum, told the New York Times that Rayovac is hoping to increase battery sales by $30 million to $40 million during the three-year deal.

As part of the deal, Disney will buy from Spectrum millions of packages of Rayovac batteries that will become the only battery brand available for purchase at the six Disney theme parks and water parks throughout the United States.

In addition, the deal includes advertising for Rayovac in Disney magazines and on Disney television networks, including ABC Family and ESPN; promotions and sweepstakes; a sponsorship by Rayovac of the DVD release of the Disney movie “Enchanted,” which is scheduled for home video in February; and possible tie-ins between Rayovac and Walt Disney Studios, the film division, the New York Times reported.

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GNP teams up with Diversified Racing Solutions for 2008 NASCAR series

BY Michael Johnsen

VALLEY FORGE, Pa. America’s hometown pharmacy is making a play for fans of America’s most popular family sport, AmerisourceBergen announced Monday.

Good Neighbor Pharmacy has joined with Diversified Racing Solutions to enter the NASCAR Nationwide Series in 2008 with the goal of competing in the newly renamed NASCAR Sprint Cup Series in 2010. In the five-year agreement, GNP will lend its community pharmacy brand as the flagship sponsor; the venture will be primarily funded by associate sponsor relationships; and DRS will be responsible for the racing team.

In addition, GNP will fund country-wide community outreach activities that compliment the racing schedule.

“The branding of the Good Neighbor Pharmacy car demonstrates AmerisourceBergen’s commitment to independent pharmacy and NASCAR,” stated Dave Neu, senior vice president of retail sales and marketing for AmerisourceBergen, GNP’s parent company. “We are excited about the potential visibility that NASCAR will bring to the over 2,700 Good Neighbor Pharmacies across the country.”

Randy Fenley, president and owner of DRS, said, “The team at Diversified Racing Solutions is confident that our flagship sponsor, Good Neighbor Pharmacy, shares our commitment and passion for the NASCAR competition. We are thrilled at the opportunity to work with such a highly regarded brand and to share Chris Bristol driving for the Good Neighbor Pharmacy Chevrolet for many seasons to come.”

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Pentel launches Recycology

BY Doug Desjardins

TORRANCE, Calif. Pentel of America has upped its commitment to eco-friendly products with the launch of its Recycology Program. Products under the new banner are made from material with at least 50% recycled content and will include pens, markers, pencils and tape.

“Pentel is committed to creating a healthier environment for future generations while creating products of superior design and quality,” said Peter Katz, director of marketing for Pentel. “In addition to using recycled materials, many of the products in the Recycology line are refillable to further lessen environmental waste.”

New products in the line include refillable EnerGel Deluxe Liquid Gel Pens, Tape ‘N Glue Double-Sided Tape and retractable and refillable Handy-Line S markers.

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