BEAUTY CARE

Ranir to unveil rebranding at PLMA

BY Antoinette Alexander

GRAND RAPIDS, Mich. — Ranir, a maker of consumer oral and personal healthcare products, is unveiling its rebranding at the PLMA’s 2012 Private Label Trade Show in Chicago Nov. 10 to 13.



The Ranir brand is symbolized by a new logo and tagline, Customer Advantage ● Consumer Confidence, which reflects the company’s global reach with sourcing, manufacturing and sales capabilities, as well as a strong customer service focus and commitment to technology innovation for oral and personal care, the company stated. The rebranding is designed for long-term, sustainable growth with a deep strategic foundation. 
 


“As a partner to global retailers and major brands, we value the trust our customers place in us when they put their names on our products, and the importance of quality and value to their consumers,” stated Ranir CEO Christine Henisee. “Our rebranding reaffirms that promise to our customers, our commitment to innovation and technology, and our global reach that offers local-market solutions.”
 


With team members from more than 30 nations and products on the shelves in more than 40 countries worldwide, Ranir is able to offer localized programs for its retailer-customers and their consumers. Ranir teams are committed to delivering tailored private-brand programs, the company noted.



Ranir’s redesigned website, Ranir.com, brings the company mission and values to life, with features that include customer interface, product information, a product catalog and direct email access to key company contacts. 



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EOS develops new 24-hour moisturizing shaving cream

BY DSN STAFF

NEW YORK — Personal care company EOS (evolution of smooth) is expanding its product portfolio with the launch of its new 24-hour moisturizing shaving cream.

Packed with natural conditioning oils, shea butter and antioxidants vitamins C and E, the new EOS moisturizing shave cream promises to provide a closer shave, help prevent razor bumps and nourish skin for 24 hours.

The paraben-free, nonfoaming cream formula is infused with six emollients to help protect skin from nicks and cuts. It is packaged in a soft-touch, ergonomic plastic bottle that doesn’t rust and is recyclable.

The shaving cream is available in several fragrances, as well as fragrance-free for sensitive skin. The price is about $3.49.
 

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Secret Deodorant launches interactive website to help prevent bullying among girls

BY Antoinette Alexander

NEW YORK — In honor of National Bullying Prevention Month in October, Secret Deodorant launched the new “Gang Up for Good” hub at MeanStinks.com — aggregating real-time, anti-bullying content and encouragement from across the brand’s social channels with searchable peer-to-peer advice.

Unique to the site is the archived #NiceAdvice section, where girls across the country can share their experiences, offer words of encouragement and provide examples of how they’ve successfully “Ganged Up For Good.” They can also search for advice from girls just like them. Weekly "What Would You Do" scenarios give girls the floor to share their perspective and success stories on how they would, or have, handled situations that could lead to mean behavior.

As the next evolution to the Secret Mean Stinks program, the hub brings together expert and peer advice to help girls keep the school year drama-free. Girls can log in with their Twitter handles to be immersed in an interactive dashboard, populated in real time and designed to educate and empower.

An ever-evolving platform that will change and grow as girls share, MeanStinks.com also includes:

  • #GangUpforGood challenges to inspire acts and words of nice, including joining the thousands of girls who have already taken the Secret Mean Stinks #bluepinky swear — painting their pinky nails blue and promising to keep bullying out of their group of friends;

  • Videos and photos from Secret Mean Stinks ambassador Demi Lovato;

  • Advice and tips from girl relationship expert Rachel Simmons;

  • Bullies Aren’t Cool educational rap by Secret Outlast spokeswoman Jenni Pulos, who was inspired by the Mean Stinks movement to join the cause — now available for free download;

  • The downloadable “Gang Up For Good” Kit featuring lessons and a detailed assembly plan for girls, schools and parents to bring the Mean Stinks movement to their community; and

  • Inspirational quotes, #bluepinky swear photo gallery, “Drama Free School Year” pledge, Mean Stinks posters and more.

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