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Ralph’s, Food 4 Less announce checkstand canister fundraising program

BY Allison Cerra

LOS ANGELES Two supermarket chains owned by Kroger announced their fundraising efforts to benefit local food banks.

Ralph’s and Food 4 Less said that they are collecting donations to help local food banks and families in need through their checkstand canisters. Each retailer kicked off their respective Bringing Hope to the Table initiatives, which include an annual cause-marketing partnership with Feeding America that generated more than $200,000 for Feeding America-affiliated food banks this year.

The efforts by Ralph’s and Food 4 Less are part of their ongoing commitment to bring as much food as possible to hungry families, which also includes a companywide Perishables Donations Partnership program that allows fresh, wholesome food — including meat, produce and dairy products — to be donated directly from the stores to local food banks that are able to safely handle perishable foods.

Food 4 Less operates 146 price-impact, warehouse-format supermarkets under the banners Food 4 Less in Southern California and Nevada, and Foods Co. in Northern California, from its headquarters in Los Angeles. Ralph’s currently operates 257 supermarkets from its headquarters in Los Angeles.

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Skinny Water hits Big Y shelves

BY Allison Cerra

BALA CYNWYD, Pa. A zero-calorie enhanced water brand will be available at 55 Big Y Foods in Massachusetts and Connecticut this month.

Skinny Water currently is available at Safeway stores nationwide. The addition of Big Y increased the total retail store count to 7,079 stores nationwide, up from approximately 4,200 retail outlets at year’s end 2009.

The Skinny Water lineup features nine great-tasting flavors, containing key electrolytes, antioxidants and vitamins, and has zero calories, sugar and sodium, and no preservatives, with all-natural colors and flavors, according to the company.

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‘Tis the season to save on P&G items

BY Allison Cerra

CINCINNATI Procter & Gamble on Monday announced that it is adding in-pack coupons from various brands into specially marked products.

With more consumers looking for more bang for their buck this holiday season, P&G said its in-pack coupons can help consumers save on their holiday purchases. By buying such favorite brands as Crest 3D Whitestrips, Duracell, Gain and Mr. Clean through December, consumers can find big savings on other P&G brands. With 12 brands currently available with coupons found inside, savings can add up to $180 when combined, the company said.

In related news, P&G also is mailing special booklets to select savvy shoppers who have subscribed to P&G mailing programs.

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