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Ralphs announces charitable campaign to benefit children’s hospitals

BY Allison Cerra

LOS ANGELES — A Kroger banner based in Los Angeles has kicked off a charitable campaign to benefit children’s hospitals based in Southern California.

Ralphs on Monday said it is raising funds through its nonprofit, The Ralphs Fund, by asking customers and associates to donate their spare change in collection canisters located at Ralphs checkout stands.

Southern California children’s hospitals that will benefit from the charitable fundraising drive include:

  • Children’s Hospital of Orange County;

  • Children’s Hospital of Los Angeles;

  • Loma Linda University Children’s Hospital;

  • Mattel Children’s Hospital (UCLA);

  • Miller Children’s Hospital (Long Beach); and

  • Rady Children’s Hospital (San Diego).

Since 2005, Ralphs, its associates and customers have given more than $1 million to children’s hospitals in Southern California. This year, Ralphs has set a goal of raising $170,000 for children’s hospitals.

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‘Black Swan’ dances to Blu-ray, DVD

BY Allison Cerra

LOS ANGELES — The critically acclaimed film that captivated and horrified moviegoers this year is coming to Blu-ray and DVD from 20th Century Fox Home Entertainment.

Starring Natalie Portman in her Academy Award-winning role, "Black Swan" will debut on Blu-ray and DVD March 29. Both formats contain the "Metamorphosis: A Three-Part Series," a feature containing behind-the-scenes looks at the filmmaking process and interviews with the cast and director Darren Aronofsky. The "Black Swan" Blu-ray includes an inside look at the film’s costume and production design, as well as cast profiles and special interviews from Portman and Aronofsky.

"Black Swan" follows the twisted tale of Nina (Portman), a ballerina striving to become the star of the New York City Ballet’s production of "Swan Lake." But a new dancer, Lily (Mila Kunis), also impresses the director and becomes Nina’s competition. Nina soon gets in touch with her reckless side, a part of her persona that threatens to destroy her.

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Safeway promotes Mir Aamir to customer loyalty, digital technologies president

BY Allison Cerra

PLEASANTON, Calif. — Safeway has promoted Mir Aamir to lead Safeway’s loyalty programs and oversee digital and mobile efforts related to loyalty.

Aamir will serve as customer loyalty and digital technologies president, reporting to Diane Dietz, EVP and chief marketing officer. Aamir also will continue to be responsible for marketing strategies, shopper analytics and insights, club card strategies and pricing.

“Mir has been instrumental in building Safeway’s loyalty marketing capabilities and programs that focus on sales growth,” said Diane Dietz. “By enlarging his role and consolidating our loyalty building disciplines, we expect to further grow Safeway’s capacity to delight and connect with shoppers in an increasingly digital world.”

Mir joined Safeway in 2005 and has held leadership roles in marketing strategy, financial planning and analysis, shopper insights, targeted marketing and pricing, most recently as SVP marketing strategy and financial planning and analysis.

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