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Raley’s ‘goes green’ in partnership with EPA GreenChill program

BY Melissa Valliant

WEST SACRAMENTO, Calif. The privately owned supermarket chain Raley’s is teaming up with the Environmental Protection Agency in its GreenChill Advanced Refrigeration Partnership in which it has pledged to develop and enhance ozone-protecting practices.

Through the partnership, all of Raley’s new and remodeled stores will be free of ozone-depleting substances, and it plans on developing an emissions inventory in order to meet yearly goals in reducing refrigerant emissions. A refrigeration management plan will be established in which technologies, strategies and practices will be used to further meet goals.

“For a number of years, Raley’s has shared the EPA’s commitment to decreasing refrigerant emissions through efficient HVAC systems and proprietary store design,” said Ed Estberg, Raley’s senior director of facilities, in a statement. “This new partnership demonstrates our commitment to being an environmentally conscious retailer and supports our mission to be good stewards of the earth.”

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Heinz’ third Ketchup Creativity Contest encourages students to design packaging

BY Melissa Valliant

PITTSBURGH, Pa. H.J. Heinz Co. for the third time is incorporating grade-school children’s art on their packaging and offering prizes to 12 young, grand-prize winners. Students in first through 12th grade are encouraged to create their own unique designs, and each piece of art will be displayed on approximately 19.5 million Heinz Ketchup packets, as well as in the “winners’ gallery” at KetchupCreativity.com.

The Ketchup Creativity Contest ends Feb. 28, and the winners will be announced on or around March 31. Grand-prize winners receive a $1,000 cash prize, and the schools receive $1,000 toward art supplies, $1,000 worth of Heinz Ketchup and the winner’s artwork on a framed poster. 

The past two Ketchup Creativity Contests have generated approximately 30,500 entries. “Through programs like this, we try to provide value-added marketing programs to schools, while also strengthening our relationships with consumers, Laura Reiser, associate brand manager for Heinz Ketchup, said. 

Anyone can vote from March 20 to March 25 at KetchupCreativity.com. The site also promotes healthy eating with grade-specific lessons for teachers and design tips from Burton Morris, one of the contest judges.

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Campbell taps Linder for VP advertising post

BY Jenna Duncan

CHICAGO Campbell Soup Co. today announced that Maureen Linder, former Pepperidge Farm VP of brand strategy and marketing, will replace Paul Alexander as its VP global advertising and design. Linder will report to Campbell USA president Sean Connolly and SVP and chief strategy officer, Carl Johnson.

Linder’s duties will include overseeing Campbell’s advertising operations, and media planning and buying. Additionally, Linder will be called upon to manage Campbell’s advertising agencies.

Linder has worked with Campbell Soup Co. since 1997. Before joining Campbell,she served in various positions at Barilla, Bristol-Myers Squibb and Quaker.

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