News

Rainbow Light launches Embrace Prenatal 35+ for moms who become pregnant older than the age of 35 years

BY Michael Johnsen

SANTA CRUZ, Calif. — Rainbow Light on Wednesday launched Embrace Prenatal 35+, a prenatal multivitamin specially formulated to address the unique nutritional needs of moms-to-be older than 35 years old.

"With more expectant moms breaking convention and pushing beyond traditional barriers than ever before, we knew it was time to develop the first whole food prenatal supplement for women older than 35 years,"  stated Linda Kahler, Rainbow Light president. 

Embrace addresses the complex needs and conditions associated with mature pregnancies and the developing baby by helping to support blood cell production, enhance circulation and strengthen connective tissue with a bioflavonoid blend, plus vitamins K1 and K2, zinc and nonconstipating iron. To support the development of brain, eyes, nerves, bone and teeth contains folic acid, algae-sourced calcium, lutein, choline and vitamin B’s, D and K. Vitamin C and chromium is included in the formulation to promotes normal, healthy blood-sugar levels. And whole foods, greens and vitamin B complex serve to naturally energize tired moms.

The formulation also includes chamomile, lavender, ginger and magnesium to help ease common pregnancy conditions, such as nausea, muscle aches and tension.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Kmart unveils ‘Fab 15’ toys for donation to needy kids

BY Alaric DeArment

HOFFMAN ESTATES, Ill. — Kmart has compiled a list of 15 toys that it is encouraging members of its loyalty program to send as gifts to children in need.

The mass merchandise retailer unveiled its annual "Fab 15" holiday toy list, allowing customers to "gift it forward" as part of the Shop Your Way Charity Gift Registry, part of a partnership between Kmart and Share Our Strength’s No Kid Hungry campaign.

The toys include Hasbro’s Playskool Sesame Street Big Hugs Elmo; Just Play’s Disney Doc McStuffins Get Better Check-Up Center; Lego’s Eglor’s Twin Bike; Spin Master’s Flutterbye; Hasbro’s Furby Boom; Mattel’s Holiday Auburn Barbie 2013 Doll; Mattel’s Hot Wheels Car Maker; MGA Entertainment’s Lalaloopsy Loopy Hair Doll; Ultra’s LeapFrog LeapPad; Mattel’s Monster High 13 Wishes Party Doll; Mattel’s Disney Planes Pilot Pals Dusty Crophopper Remote Control Plane; NERF’s Rebelle Heartbreaker Bow; Fisher-Price’s Imaginext Rescue City Center; Jakks Pacific’s Disney Sofia the First Transforming Dress and Trunk; and Playmates Toys’ Teenage Mutant Ninja Turtles Shellraiser.


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

NPD Group: Prestige beauty benefiting from color, care

BY Antoinette Alexander

NEW YORK — U.S. dollar sales of prestige department store beauty products grew 6% in the 12 months ending August 2013 compared with the year-ago period, driven by strong growth in makeup and skin care, according to the NPD Group.

Makeup, a $4 billion market, and skin care, a $3.6 billion market, have been the driving forces for growth in the prestige beauty industry between September 2012 and August 2013, with makeup up 7%, and skin care up 8%. Each represents more than one-third of the overall prestige beauty dollar growth, NPD stated. Fragrance is growing at a slower pace, up 3% in dollars during the 12 months ended August 2013.

According to NPD, the following makeup and skin care segments are contributing to the overall prestige beauty growth, and outpacing the total market performance:

  • Alphabet creams
  • Skincare sets/kits
  • Eye treatments
  • Lip color
  • Makeup sets
  • Mascara
  • Eye liner
  • Concealer
  • Eye brow makeup
  • Face primers
  • Skincare masks

“The prestige beauty market is benefiting as color and care continue to win with consumers,” stated Karen Grant, VP and global industry analyst for NPD.

“In makeup, most segments are winning as women focus on color and enhanced eyes to look their best. New product introductions in skin care, like alphabet creams, and the consumer’s focus on preventative [sic] care are paying off for the skincare industry,” added Grant.
 


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?