BEAUTY CARE

Radiant Collection by Tampax, Always sponsors Demi Lovato Neon Lights Tour

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Radiant Collection from Always and Tampax has joined as a sponsor of pop star Demi Lovato’s Neon Lights Tour.

As a sponsor, Tampax and Always will provide young women with the opportunity to show off their Radiant style online and on-site in the Be Radiant concert photo booth.

Throughout the tour, the Radiant Collection will be giving away concert tickets to young women who share their Radiant styles via the Tampax Facebook page. Once on-site, young women can visit the Be Radiant booth to receive coupons, snap photos with friends and have some fashion fun at the concert and on their social channels. Finally, from Feb. 7 through March 5, participants can visit BeRadiant.com to enter the Be Radiant in Neon Lights Sweepstakes for the chance to win a trip to Nashville and attend one of Lovato’s final shows of the tour.

For the first time ever, the Radiant Collection combines products Tampax and Always to provide a complete offering of tampons, pads, liners and more that meet all of a girl’s feminine care needs. Developed with fashion in mind, the Radiant Collection provides protection with designer packaging and unique features, like a first of its kind resealable tampon wrapper for discreet disposal.

The Radiant Collection includes —

  • Tampax Radiant tampons with a re-sealable wrapper for discreet, worry-free disposal and the CleanGrip applicator for comfortable insertion;
  • Always Radiant Infinity pads feature a soft, seamless, flexible design to move with you and a light, clean scent so you can feel fresh. They are made with Infinicel, which absorbs four times more than you might need;
  • Always Radiant Incredibly Thin Liners are the brand’s thinnest and most flexible protection, with flexible edges that fit any panty style; and
  • Always Radiant Wipes-to-Go to deliver an enhanced everyday freshness.

 

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Former Kao Brands exec named Ouidad CEO

BY Antoinette Alexander

NEW YORK — Hair care company Ouidad has announced the appointment of former Kao Brands executive David Stern as president and CEO.  

At Kao Brands, Stern served as regional executive officer for the mass business and global chief marketing officer/SVP of strategy and innovation. In these roles, Stern was responsible for a global brand portfolio that included John Frieda, Jergens, Curel, Biore and Ban and Guhl. 
 Stern previously founded Endeavors, a manufacturing company, which brought 11 luxury home and personal care brands and more than 200 products to market. Prior to that he worked at Unilever, where he held various managerial positions, including director of new business development for the home and personal care division in North America and VP of marketing, managing e-business in the United States, among others.



Ouidad also announced the appointment of John Hetherington as CFO/COO, effective immediately. He joined Ouidad in September from Alterna Holding Corp., where he served as CFO. Prior to working at Alterna Holding, he served as CFO at Fekkai LLC (DBA Frederic Fekkai & Co.) and as VP of finance at L’Oreal, USA.

 

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E.l.f. Cosmetics names new CEO

BY Antoinette Alexander

NEW YORK — On the heels of news that TPG Growth has acquired a majority stake in e.l.f. Cosmetics, the beauty brand has announced the appointment of consumer products veteran Tarang Amin as president, CEO and director, effective immediately.

Amin succeeds former CEO Joey Shamah, who will continue as a significant investor and director and will maintain an ongoing management role in the company.

Amin has more than 20 years of consumer products experience. Most recently he served as president, CEO and director of Schiff Nutrition.
 
“We welcome Tarang to e.l.f., and believe his success at building major consumer brands will be quite valuable in the next stage of the company’s growth,” stated Shamah. “With TPG Growth and Tarang behind e.l.f., we have added key resources to build-out our attractive niche in cosmetics and maximize the value of the brand.”

Before Schiff, Amin was VP, GM of The Clorox Co.’s Litter, Food and Charcoal Strategic Business Units, taking Kingsford, Hidden Valley, and Fresh Step to new records. Prior to Clorox, Amin held management positions at Procter & Gamble where he helped grow Pantene’s sales from $50 million to $2 billion, as well as helped increase sales of Bounty by $300 million.

In addition to Amin, e.l.f. also announced other key additions to its management team, effective immediately, including:

Richard Baruch Jr., SVP, chief commercial officer – Baruch most recently served as SVP and chief commercial officer at Schiff Nutrition. Previously, he was VP – Category Advisory Services at Coca-Cola Refreshments. Previously, Baruch was president and COO of Cotn’Wash. Prior to that, Baruch spent 14 years at Clorox. He began his career at Procter & Gamble in various sales management roles.

Erin Daley, SVP, chief marketing officer – Daley most recently served as VP of Marketing and New Products at Schiff Nutrition. Prior to Schiff, Daley had more than 16 years of leadership experience in brand management and communications. She served as director of Solutions Marketing for Pacific Gas & Electric Co., and was a brand manager at Procter & Gamble, where she launched Crest Whitestrips and developed Charmin Ultra Strong.

Scott Milsten, SVP, general counsel and corporate secretary – Most recently, Milsten served as SVP, general counsel and corporate secretary at Schiff Nutrition. Prior to Schiff, he was SVP, general counsel and corporate secretary of Celera Corp., a healthcare diagnostics company, until Celera’s sale to Quest Diagnostics. Prior to Celera, Milsten was deputy general counsel for Gen-Probe Inc.

Megan O’Connor, VP, digital – O’Connor recently led digital marketing and e-commerce for Schiff Nutrition. Prior to that, she was a founding employee and key member of the leadership team of American Giant. O’Connor was previously director of Marketing for Levi’s, where she led digital marketing strategies and implementation. She also has experience launching e-commerce and digital marketing for Estée Lauder, Colgate and Procter & Gamble.

 

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